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Lose yourself in crystal clear colour and clarity on the samsung>Samsung UE50AU7100 with PurColour, which improves the quality of any image, uncovers hidden details and helps show your content's true colours. If everything we watched on TV happened to be bright, the 50AU8000 would work just fine. Its pictures skew brighter than usual for such an affordable TV, and this joins forces with some serious colour punch to really sell the HDR dream when you’re watching really light images. It almost goes without saying that there’s little by way of low-frequency presence here, but even if you decide to find out what those 20 watts are capable of the AU7100 remains a composed listen. Get the perfect audio experience for whatever you’re watching with Adaptive Sound. From the latest boxset to the beautiful game, your Samsung TV adjusts the sound in every scene to what’s on screen, so you’ll hear every last detail.Tailored content recommendations - spend less time scrolling and more time watching with recommendations from Samsung TV Plus Even the most expensive TVs tend to play it safe design-wise, so no one should really be expecting any out-there design flourishes where a mainstream model like the AU7100 is concerned. And sure enough, there aren’t any - which is undoubtedly a good thing. The TV’s build quality is pretty respectable for such an affordable TV, too. It’s fair to say that by the time you’ve added to the mix an ultra-trim rear, a super-slim frame around the screen and a cool, minimalist finish, the UE50AU8000 ends up looking like it’s worth comfortably more than it costs. Please note: Failure to produce the card and relevant ID means we are unable to release goods on collection. Max light output HDR (high dynamic range) while displaying small white square taking up 10% of the screen (measured in Nits)

Wi-Fi Direct, USB Human Interface Device (HID), ConnectShare, Bluetooth Human Interface Device (HID), Sound Mirroring, Tap View Samsung Account required to access our network-based smart services and apps. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDMI

Max light output HDR (high dynamic range) while displaying a live scene and white square taking up 60% of the screen (measured in Nits) With some top-of-the-shop content on board (and Scorsese’s The Irishman via Netflix remains a revealing watch, even if the Samsung can’t handle the Dolby Vision element), the AU7100 proves a composed, detailed watch with plenty of pertinent observations to makes regarding skin-tone, skin-texture and the general facial condition of the film’s elderly cast. Colours are subtlety differentiated, with plenty of variation available where shadows, patterns and textures are concerned. Watch movies in striking picture detail — just as the directors intended. Samsung HDR TV technology uncovers all the finest details, even in the darkest and brightest scenes. Finally, discover what’s lurking in the shadows of a horror movie or witness the true beauty of a sun-lit scene. Simply relax and enjoy all the content you love, with a 4K upscaling TV that adapts to give you the best 4K Ultra HD picture. But it doesn’t stop there. The sound adjusts to perfectly suit what you’re watching. A TV drama or the tennis, you’ll really feel part of the action.

To top it all off there is Dolby Digital Sound built in so you can enjoy crisp, room filling sound from the standard speakers!Enjoy your favourite movies and games on this Samsung 4K Ultra HD TV. With Auto Low Latency Mode and Motion XCELERATOR, your games will get a frame rate boost and won’t show any signs of low latency. Also, you can stream your Samsung smartphone device straight to your Samsung TV with a simple tap of your phone to your television. The response time of the Samsung 55AU7100 is about 19 ms. This is slightly worse than the similar parameter of the Samsung AU8000 TV . The AU7100 is a decent gaming display, although it doesn’t really highlight next-gen consoles like the PS5 and Xbox Series X. In this new golden age of TV, why settle for anything less than crystal clear colour TV? Samsung's PurColour improves the quality of any image, uncovers hidden details and helps show your content's true colours.