We launched Big Tom, our spicy tomato juice in 1997 and it has steadily grown year by year to become the leading spicy tomato juice in Europe. In 2002, we were granted a Royal Warrant by HM The Queen specifically for Big Tom. In 2020 we launched Big Tom Ketchup.

A systematic review based on 23 research articles came out in 2017, breaking down the effect of beetroot juice supplementation on cardiorespiratory endurance in athletes.Based on these articles, a pattern is very apparent. The research studies that took a small dose of regular beetroot juice (less than 140ml) or beetroot juice that is consumed very shortly before the assessed physical activity (less than 150 minutes before), saw very little improvement in exercise performance or no difference in the assessed variables was observed. Acute supplementation with beetroot juice may have an ergogenic effect on reducing VO2 at less than or equal to VO2max intensity, while improving the relationship between watts required and VO2 level, mechanisms that make it possible to enable increase time-to-exhaustion at less than or equal to VO2max intensity.

However, the studies that provided the participants with beetroot juice for an extended period (6+ days) or consumed a higher volume of beetroot juice before the physical activity (more than 280ml) saw more promising results, with many seeing VO2max improvement and improved time to exhaustion – meaning the athletes could perform at a higher level for longer or finish a certain distance in a faster time. Minimum life based on 'use-by' date of product. Average life based on last week's deliveries. Life guarantee shown based on delivery tomorrow with the Life guarantee starting the following day. We believe that our juices are the best, which is why we don't mess around with them. The finest fruit and vegetables, expertly pressed and blended with a range of big flavours. That's who we are, James White - Bold By Nature.

Acute and chronic supplementation with beetroot juice may enhance cardiorespiratory performance, including reducing VO2 at submaximal intensities and improving time-to-exhaustion. Beet It Organic beetroot juice is blended with 90% beetroot juice and 10% apple juice to smooth the earthy aftertaste of beetroot - sweeter than you might think, our beet juice makes a deliciously flavoursome drink. East Anglia has the ideal climate and soil to grow beetroot organically, resulting in a juice that is free from artificial fertilisers and pesticides. Beet It beet juice provides on average >0.8g of dietary nitrate per litre. In addition to improving efficiency and performance in various time trials in increasing time-to-exhaustion at submaximal intensities , chronic supplementation with beetroot juice may improve cardiorespiratory performance at the anaerobic threshold and VO2max intensities. Since 2010 our Beet It Sports products have been used by an increasing number of the world’s top sportsmen and women. Beet It Organic products are certified by the Soil Association, which provides you with assurance that our products are meeting some of the highest available organic standards - we have been members of the Soil Association for over 25 years!

Pressed & Bottled in Suffolk: we were the first UK soft drinks business to start pressing Organic beetroot juice in 2012. Our Beet It with Ginger is made with pressed ginger juice, not a flavouring, and this gives it a delicious soft, warm, spicy taste. It is still 80% beetroot juice, but a small amount of carrot juice is also added to produce a lighter, sweeter taste.Our newest baby is our Zinger shots - a range of little spicy drinks with a big Zing to wake up your taste buds! We started selling organic beetroot juice in 2005, which in 2009 we rebranded as Beet It. Since 2008 we have worked with over 300 medical and sports performance research projects investigating the benefits of dietary nitrate naturally found in beetroot juice. We developed our Beet It concentrated beetroot juice range of sport performance products as a consequence of the remarkable findings of this research. Organic beetroot juice (80%), organic carrot juice (16%), organic ginger juice (3%), organic lemon juice, vitamin C ( ascorbic acid) as an antioxidant. Consume a glass daily as part of a balanced diet and healthy lifestyle. Once opened, keep refrigerated and consume within 5 days. Soil-Association Certified: fortunately, East Anglia has the ideal climate and soil to grow beetroot organically, resulting in a juice that is free from artificial fertilisers and pesticides. Our beetroot juice is certified by the Soil Association.

Beet It Organic products are certified by the Soil Association, which provides you with the assurance that our products are meeting some of the highest available organic standards - we have been members of the Soil Association for over 25 years!Intake of beetroot juice should be initiated within 90 min before athletic effort since the peak value of NO3− occurs within 2–3 h after ingestion. At least 6–8 mmol of NO3− intake is required, which can be increased in athletes with a high level of training. The effects of supplementation with beetroot juice might not have a positive interaction with caffeine supplementation, mitigating the effects of beetroot juice intake on cardiorespiratory performance, however, more work is needed to confirm the results of these investigations as the number of studies analysing the effects of the combination of beetroot juice with other supplements is limited.