Whisper urges consumers to #KeepGirlsInSchool with its latest campaign". The Financial Express. 2020-02-27 . Retrieved 2020-09-17. In 2020, the brand claimed that 60% of women wore the wrong size pad, and built a campaign around this idea. [17] #MyAlwaysExperience controversy in Kenya [ edit ] We Caught Up With Schoolgirls Impacted by Always' Sanitary Pad Programme in South Africa". Global Citizen. Palmer, Alex (January 1, 2011). "Marketers strike a balance between skeptical teens and their cautious parents". Direct Marketing News. Archived from the original on October 15, 2014 . Retrieved March 30, 2012. Always has been running its 'Keeping Girls in School Program' in South Africa, Kenya, Uganda, and India for many years. In 2020, recognizing their girls are disproportionately impacted by the pandemic; Whisper established a mobile education program called “Whisper MobileShaala” to Keep Girls in School even when at home. MobileShaala provides underprivileged girls in India access to school through web-based learning including subjects like Science, Geography, English, Mathematics and Puberty Education in 6 Indian languages.

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Always sells sanitary protection products like sanitary pads, tampons, and pantyliners across its markets. It sells them under the brand names of Whisper, Lines, Orkid, Evax, and Ausonia. [4] [5] In some countries like Cambodia and Kenya, it sells only sanitary pads and pantyliners. Kenyan women share their experience using Always sanitary pads". Nation Africa. Nation Africa . Retrieved 11 March 2021.

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Girl Empowerment Throughout the World with Always". always.com. Archived from the original on 2020-10-30 . Retrieved 2021-03-07. Murphy, Heather (2019-10-22). "Always Removes Female Symbol From Sanitary Pads". The New York Times. ISSN 0362-4331 . Retrieved 2020-10-02. Always sanitary pads and other products are sold under the brand name Whisper in Japan, Singapore, India, Bangladesh, China, South Korea, Philippines, Thailand, Hong Kong, Taiwan, Vietnam, Malaysia, Australia, Cambodia and Indonesia, Lines in Italy, Orkid in Turkey, and both Evax and Ausonia in Spain and Portugal. The 'Always' name is applicable to products sold in the US, Africa ( Kenya and Nigeria primarily), Pakistan, and some European countries.

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Wanjiru, Naomi (February 8, 2021). "What Types of Always Pads in Kenya and South Africa Are in Offer for Women?". Femme Hub.Always Feminine Products and Menstrual Information | Always.com". always.com . Retrieved 2020-10-02.

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According to Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble, Always was Procter & Gamble's "first truly global brand." [3] Products [ edit ]The school program run by Whisper (in India) has helped teach young girls about female hygiene in a country where menstruation is still a big taboo. [8] [9] Always has also undertaken similar programs in Kenya, Nigeria, and other parts of Africa to raise awareness about menstruation, celebrate Menstrual Hygiene Day, and provide easy access to sanitary products to schoolgirls. [10] [11] Kasyoka, Anne (February 11, 2021). "Are Always Pads Safe to Use in Kenya and Africa? Here's My Take". GenerationOfChange | Always Kenya Supports You". Archived from the original on 2021-12-21 – via www.youtube.com.

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Always is an American brand of menstrual hygiene products, including maxi pads, ultra thin pads, pantyliners, disposable underwear for night-time wear, and vaginal wipes. A sister concern of Procter & Gamble, it was first invented and introduced in the United States in 1983 by Tom Osborn, a mid-level employee at Proctor and Gamblr, then nationally in May 1984. By the end of 1984, Always had also been introduced internationally in the United Kingdom, Canada, France, Germany, Pakistan and Africa. Despite the Always' pads runaway international success, Procter & Gamble almost fired Tom Osborn twice in the early 1980s as he was developing this product. [1] a b Diaz, Ann-Christine (September 13, 2015). "Always' Hard-Hitting 'Like a Girl' Wins 2015 Outstanding Commercial Emmy". Advertising Age . Retrieved March 16, 2017. nurun.com. "UPDATED: P&G plant in Belleville important". The Belleville Intelligencer . Retrieved 2017-10-12. The 'Always Keeping Girls in School' program undertaken by Always Africa is an ongoing attempt by the brand to raise awareness about menstruation and period poverty in the region. In Kenya, where Always sells sanitary pads (blue and pink variant) and pantyliners, this program has helped thousands of schoolgoing teenage girls learn about period and menstrual hygiene. Always Kenya also routinely distributes sanitary pads and other menstrual products to schoolgirls to motivate them to use hygienic sanitary napkins instead of cloth and tissue papers. This is done via P&G's FemCare unit, which is responsible for the safe production of sanitary pads and tampons. [12] Period Poverty Taskforce - Minister announces next steps on Menstrual Hygiene Day". GOV.UK . Retrieved 2020-10-02.

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Nutter, Blaise (August 31, 2009). "5 rules for marketing in niche social networks". iMediaConnection. Archived from the original on October 6, 2012 . Retrieved March 30, 2012.