Irn-Bru was the only soft drink on sale at the 2021 United Nations Climate Change Conference (COP26) in Glasgow, Scotland, due to a sponsorship arrangement. Member of the US House of Representatives Alexandria Ocasio-Cortez tried Irn-Bru at COP26 and said she loved it, and that it tasted just like the Latino soda Kola Champagne. The response from others at the conference ranged from strong dislike to strong like. [36] The volume of editorial and opinion publicity the drink gained on social and print media was described as "the summit's surprise", coverage worth millions. However, AG Barr's share price remained relatively flat at the time. [37] Production [ edit ] This section does not cite any sources. Please help improve this section by adding citations to reliable sources. Unsourced material may be challenged and removed. The strongman logo - known as the iconic “Highland athlete” - which features on the cans was originally portrayed by popular Highland Games athlete Adam Brown, with Scottish strongman Donald Dinnie also reportedly approached by Robert Barr to endorse the drinks in adverts. In March 2021, Barr announced the relaunch of "IRN-BRU 1901" as a permanent addition to the IRN-BRU lineup. [35] They were believed to be sponsoring the Norwegian First Division club Mjøndalen IF in 2009. This later turned out to be fraud carried out by a third-party company, and Mjøndalen IF never received any sponsorship from Irn-Bru, even though the team played the 2009 season with Irn-Bru logo on their shirts. [68] Russia [ edit ]

Irn-Bru began being sold in Russia in 1997, and by 2002, it had become their third best selling soft drink. After its original bottler went out of business, a new deal was signed for the drink to be manufactured and distributed in larger quantities by the Pepsi Bottling Group of Russia in 2002. [69] Its popularity has been attributed to the drink's apparent similarity to discontinued Soviet-era soft drinks. [69] As of 2011, Irn-Bru sales in Russia were still growing. [70] In October 2019, Barr announced the launch of the "Irn-Bru 1901". The drink would be available for a limited time and use the original recipe from 1901. [34] Irn-Bru Foetus Campaign Leaves TV Viewers Fizzing". The Scotsman. 15 June 2003. Archived from the original on 26 July 2012 . Retrieved 29 June 2009. Irn-Bru 'gets you through' by the Leith Agency". Campaign. Archived from the original on 29 January 2018 . Retrieved 28 January 2018. A Irn-Bru poster which featured a cow and the slogan "When I'm a burger I want to be washed down with Irn-Bru" attracted a record 700 complaints, while family values campaigners were outraged when an advert showed a young women in a bikini holding a can and saying: "I never knew four-and-a-half-inches could give so much pleasure."The tagline ‘Made in Scotland from girders’ was used to sell Irn-Bru for several years in the 1980s. Welcome to British Provender". British Provender Pty Ltd. Archived from the original on 27 January 2012 . Retrieved 14 November 2012. Ardbeg to release limited edition Anamorphic whisky 6. Coca-Cola is the number one-selling soft drink nearly everywhere in the world – except in Scotland, Iceland, Peru and the Middle East Graham Barr raises a glass beside a cake to celebrate the 150th anniversary of the Irn-Bru company in Glasgow in August 1980. Picture: TSPL Iron challenge to drinks giant". Aberdeen Press and Journal. 13 July 1994 . Retrieved 22 March 2023. a b c d e Leishman, David (2017). " "Original and Best"? How Barr's Irn-Bru Became a Scottish Icon". Études écossaises. 19. Archived from the original on 28 September 2017 . Retrieved 28 September 2017– via OpenEdition.

It also has two colouring namely the Sunset Yellow FCF and Ponceau 4R. In January 2010, A.G. Barr agreed to a Food Standards Agency voluntary ban on the said two colourings. However, there was a proposal to lower the amount of Sunset Yellow. Today, Irn-Bru still contains the two colourings. Irn-Bru is a delicious drink that will quench your thirst.Irn-Bru has been distributed in Spain since the early 1980s servicing primarily the large British communities residing in Spain. It can be found in key tourist areas such as the Balearic Islands, the Spanish coastal region and Canary Islands with both the regular and sugar-free variant available. Outside of the United Kingdom, Spain is among the top 10 Irn-Bru markets. In 2012 the company changed its slogan to "gets you through", which see a number of people drinking Irn-Bru to get through tough situations. [52]

This section needs additional citations for verification. Please help improve this article by adding citations to reliable sourcesin this section. Unsourced material may be challenged and removed. ( November 2021) ( Learn how and when to remove this template message) Britvic, A.G. Barr merger deal collapses". Reuters. 11 July 2013. Archived from the original on 9 February 2019 . Retrieved 5 July 2021. Ofcom response to complaints about Leith Agency advert for Irn-Bru" (PDF). Ofcom. July 2004. Archived from the original (PDF) on 14 October 2008. Other than soft drinks, they also produce Irn-Bru Bars and other bright orange confectionery bars. All these products have a very strong Irn Bru taste. They even have Irn-Bru sorbet which is available in some speciality ice cream shops in Scotland. Only three people in the whole world reportedly know the recipe for making Irn-Bru: Former company chairman Robin Barr; his daughter Julie Barr (the firm’s Company Secretary and Legal Affairs Manager) and one other A.G. Barr board director, whose identity remains confidential. Robin Barr. Picture: TSPLIrn Bru bottles reach point of no return". BBC News. 19 August 2015. Archived from the original on 24 November 2018 . Retrieved 18 September 2015. It had trademarked 'Irn Bru', while others sold Iron Brew