In the market for a new smartphone? Consider the newly launched iPhone 15–the latest addition to the range. The iPhone 14 is also a great option for people who want hi-end tech for creating videos and managing their work. Apple has brought some of the great features of previous iPhone models and made them even better. With a rear camera with 12 megapixels, a 6.1 inch display, and up to 20 hours of battery life, it's an excellent choice if you're looking to upgrade. Or how about the iPhone 14 Pro? With an innovative dynamic island, 48 Megapixels and fast A16 Bionic chip, this iPhone is sure to give you the best of media and technology. In terms of brands, users of Android phones have the luxury of choice. The devices of two notable companies, Samsung and Google, are hugely popular options. The Google Pixel is renowned for taking great quality photos and comes with Google Assistant and Chrome OS. Amongst Google phones are the Google Pixel 7 Pro and Google Pixel 7a which allow 5G connectivity and an incredible storage stage up to 256 GB. The range of Samsung phones is vast, with the Samsung S21, Samsung S21 Ultra 5G, Samsung S21 +5G, and Samsung A12s as their offering. Amongst many improvements, this has an increased battery life and are 5G enabled. Some options also have PowerShare, which lets you use your phone as a wireless charging pad. More SIM free phones Our ranking system The TopChoice.co.uk Team selects top-of-the-line items from a wide selection and conducts rigorous evaluations on almost all the products available on the internet. We rank each product based on how well it matches our criteria.