Hollis, Nigel (2008). The Global Brand: How to Create and Develop Lasting Brand Value in the World (1sted.). New York: Palgrave Macmillan. ISBN 9780230606227. Milka has put focus on “tenderness” being their main advertising theme since the 1960s. In 1972, the Milka cow named Lila("Lila" being German for lilac, purple, violet.) became the face of their advertising campaigns and has remained so to the current day. Milka has sponsored many alpine skiing stars since 1995, including five World and Olympic champions. In 2015, Milka used a lilac-colored boat with Lila the mascot on it to tour the rivers of Germany and Austria during the summer. This boat was dubbed the “Muhboot” (pronounced Moo-boat), a pun on "U-Boot" (German for submarine). Varieties

As mentioned above, the success and popularity of Milka are based on its ingredients. The brand often highlights the fact that they only use milk from cows that are fed on Alpine grass. Mika (German: Milka) is a German chocolate brand that is now owned by Kraft Foods and was founded in 1921 by the Swiss chocolate merchant Philippe Suchard. The company sells a wide range of chocolates, with the majority of them being milk chocolate. Milka is a German chocolate brand that was recently acquired by Kraft Foods Inc.Milka Chocolates are a delicious, decadent treat. With a unique blend of creamy milk chocolate and Alpine milk, these chocolates have a smooth and indulgent texture that will satisfy any sweet tooth. The chocolates come in a variety of flavors, from classic milk chocolate to more adventurous options like hazelnut, almond, and creamy caramel. Not only are these chocolates delicious, but they are also made with sustainable and ethical practices, so you can feel good about indulging in them. Whether you choose to savor them alone or share them with friends, Milka Chocolates are a tasty and ethical treat. Whiteworth, Joe (2 December 2016). "Czech consumer 'harmed' after eating Mondelēz Milka chocolate". Food Quality News . Retrieved 6 September 2017. Kraft Foods Chocolate Treats Make Easter Especially Delicious". Mondelez International, Inc . Retrieved 2015-04-13.

A lilac purple and white color palette, a unique stylized wordmark, and a famous purple cow mascot define the Milka brand. Today, we will explore the origins, brand elements, and unique aesthetic of the Milka chocolate brand. Milka chocolate origins: History of the Milka chocolate bar By the following year, Suchard had already founded the “Chocolat Suchard” business and moved production to Serrieres, producing around 25-30kg of chocolate daily. In the 1880s, milk was added to Suchard’s recipe – an essential part of today’s Milka chocolate bar.In 1926 the beige and gold shades on the Milka logo were replaced by the plain white, making the badge look more professional and progressive. The typeface was also slightly refined, with the contours of the characters made cleaner and softer. 1962 – 2018 MC. The Manufacturing Confectioner". 86. Manufacturing Confectioner Pub. Co. 2006. {{ cite journal}}: Cite journal requires |journal= ( help) MC. The Manufacturing Confectioner". Manufacturing Confectioner. Chicago: Manufacturing Confectioner Pub. Co. 77: 66. 1997. ISSN 0163-4364. The Milka organization continued to grow as time passed, introducing themed chocolates based on certain celebrations like Christmas and Easter. In the later 2000s, Milka simplified its logo somewhat, removing the cow and focusing entirely on the word mark. The font was refined slightly here to make it look more liquid, like the milk in the company’s iconic recipe. Even the dot over the “I” seems a little like a splash.