Cutex Exotic Pearl Nail Polish in Orange Blaze, Jamaica Green, Tahiti Orchid and Coral Sand shades. Above: Cutex Nail Polish Bottles with colour inserts and Oily Polish Remover designed by Donald Deskey [1894-1989].

Cutex Cuticle Remover. This is the earliest advertisement for Cutex I have found. It appeared in the Evening World, New York on March 27, 1912. There is no mention of Northam Warren. A new range of manicure sets was also developed named the Compact, Traveling, Boudoir and De Luxe Sets. The composition and naming of these manicure sets changed frequently over the years. Apply Cutex Cuticle Oil or Brittle Nail Cream around theside and base of the nails. Massage well into the cuticle and finger tips.Above: 1932 Cutex Club Kit. A complete set of manicure preparations in a leather case with bottles topped with Bakelite caps. Above: “First shape the nails with a steel file holding the file loosely and working upward from the sides to the centre. Then smooth off all remaining roughness with an emery board.” First, file your nails to the proper length and shape. The best professional manicurists say that it is now considered good form to give the nail an oval shape—that is, to have it conform to the shape of the finger tip, and to have the nail reach just to the top of the finger.

Northam Warren also regularly updated its nail polishes and added new lines. Starting with Cutex Nail Brilliance (1947) containing ‘enamelon’ in eight shades, the company then added Cutex Pearl Brilliance (1950) and Cutex Chip-Pruf (1953). In 1957, the polishes were also reformulated to help reduce sedimentation, create a more uniform colour, give greater lustre to pearl forms and generally improve wear. Cutex Liquid Polish explaining how to paint the toenail. The use of nail polish on toes became fashionable on the beaches of Europe around 1930. Put it on whenever you have free time. Apply the oil whenever you are riding the bus or sitting in a taxicab, at your work desk, or on the couch while watching TV, for example. Basically, whenever you have some downtime. [4] X Research source The Revlon Nail Enamel Company was founded in 1932 by Charles Revson [1906-1975], Joseph Revson [1905-1971] and Charles Lachman [1897-1978],. The nail polishes it sold were of the cream, opaque type. Northam Warren only began selling this type of polish in 1934 and this helped give Revlon an opening. However, there are indications that part of the problem for Cutex was an industry-wide antagonism to its dominance in the market. In 1911, Northam Warren began selling Cutex, a liquid preparation that removed dead cuticle tissue without the need for cutting – hence the name ‘Cut-ex’. Northam Warren was not the first person to sell a product like this; for example, Miller’s Cutic-Off –“No knife, pain, infection or acids”– had been on sale from 1909 at the latest.Cuticle Comfort:“[A] salve for the relief of lacerated, dry or irritated cuticle, hang-nails and brittle finger nails, both cooling and healing.” Above: 1953 Counter display for Cutex Red Hot ’n Blue shade promotion with non-competitive product tie-ins: Chlorodent Toothpaste, Lady Esther Four Purpose Cream, Lilt Home Permanent, Maybelline Make-up, Pacquin’s Silk ’n Satin Lotion, and Prell Radiant Shampoo. Chesebrough-Pond’s Cutex (American and Puerto-Rican) sold to GTCR Golder Rauner II, LLC, a private equity investment firm and becomes part of Prestige Brands. Whatever you buy, when it comes to buying online, there are a number of things that you should always consider. That pretty much goes for any product, but we want to highlight these as they are particularly important when it comes to shopping for products in the Manicure and pedicure tools category. Follow these tips and you’re sure to find the best product for your needs, whether that may be Cutex Hydrating Cuticle Oil or perhaps an alternative. Price and budget