Securing our investors was such a defining moment. It was such a huge milestone because many doors were shut on us, so to finally find investors that not only believed in our mission but was prepared to champion us was a special moment. What’s next for Huda Beauty? Success is relative. If a product changes the way you view yourself or your skin then that is a wonderful thing. Since we started creating Wishful, my skin has never been better and that has been life changing for me. I am so much more confident in my skin and that affects me on a personal level. Our first collection is a reflection of the beauty of the rose. The rich red shades are super luxurious and feminine. Step 1: Define the lips by drawing an X at the Cupid’s bow and then outline the lips. Be careful not to go too far outside your natural lip line and make sure they’re even and symmetrical.

It’s so important. I want to inspire people to understand that no matter what they look like, they are beautiful. For me, true beauty lies in our differences, so we need to get rid of the traditional beauty standards that almost nobody fits into and that has always been so important to me. I just loved make up, I was and still am so passionate about it and I never dreamed I could make such a successful career in the beauty business.

Shop With Confidence

Makeup has always been an obsession of mine. My youngest sister Mona participated in so many beauty contests as a child. She was so pretty and I would spend all my time doing her hair and makeup, she was like my little doll. When we were just starting, we weren’t taken as a serious brand for a long time. There was a lot of frustration because retailers and distributors didn’t take us seriously. I am so proud that my sisters and I stayed true to our vision and were able to take Huda Beauty from an idea to what it is today. One of the biggest rewards has been succeeding in a space where it isn’t common for an individual or a family-owned business to do so. But now, I’m mostly inspired by our social community – they are truly the biggest inspiration. Seeing how much they really benefit from some of the tips that we give, how much they love the products, seeing how they aspire to start their own career in beauty or just something they are passionate about – that’s always what’s truly most inspiring. I finish up work at the end of the day and I want to do more because our followers are so inspirational.

Huda Beauty and Wishful are both famed for their innovative market-leading products, where do you get your NPD inspiration from? For extended wear and perfect precision, start with a lip liner in a complimentary Lip Contour shade. At Huda Beauty we believe fiercely in representation, we support everyone and I still want to do more. Honestly, that is what I constantly look to do more of, to help drive and support how important it is to make changes in our industry, to embrace everyone, to be honest about our industry and where we have challenges that we must work to fix these, so that we can provide a much more accepting, understanding society for all people to live in, together. A sexy spectrum of bold colors, from the fiercest reds, hottest pinks and sexiest beige tones to help you embrace any occasion. See The Icons Collection Being Swatched:My passion became my career and that’s why I also say, do what you love, you never know where it will lead you.

Step 2: Connect your liner at the corners and fill the lips with liner, fading towards the center. Apply your matching Matte Power Bullet all over. Probably still our first launch of our classic false lashes at Sephora Dubai mall. So many people were there! I was overwhelmed and humbled by the support and love. It really was a crazy but such an exciting moment, to see our hard work come to life and so many people love the lashes we created. I will never forget that launch! Huda Beauty has become one of the most powerful brands and forces in the global beauty industry, what is it about the brand that you think makes it so successful? When we shot the WISHFUL campaign, I was adamant about not wearing makeup in it, about not photoshopping, and it was a really vulnerable moment for me. And I felt extremely exposed, extremely sensitive. I felt unconfident. I had to go deeper into that, but I’ve never been the same since. Inspiration comes from everywhere, from travelling – when we were able to travel! From nature and the incredible colours around us. From our community and from being passionate about skincare and make up and believing that there isn’t a product like those we create already on the market.I think that everyone should feel beautiful for who they truly are in their rawest states, and I felt the need to be more vocal on the issue of being a part of the beauty industry who is responsible for setting the standards for what’s beautiful. So I wanted to take a stand and speak out about this through GloWish. What are the hurdles you’ve experienced during your career? Ultimately, we want to create products that offer something new, that our community loves and people enjoy using. For now, we are committed to our retail partners, particularly given the hard times recently. They show us unconditional support, time and time again. We want to continue to grow our partnerships together to provide customers with the best offering. So stand alone stores are not in the plans currently…. It was a worrying time at first, some beauty lovers would never have dreamt of purchasing a product without swatching in-store but I think it’s amazing to see how the entire industry just used this time to become even more innovative. These conversations are happening now which is the all important first step. There is a long way to go to get there, but we all owe it to everyone and ourselves to make changes now.

For me personally, creating WISHFUL truly made me realise I had to walk the walk, as there needs to be some realness and transparency in the beauty industry. Here, Huda speaks exclusively to Gaelle Walker, Contributing Editor of TheIndustry.fashion about her meteoric rise to fame, what sets the Huda Beauty brand apart and her goals to create a more supportive, inclusive and responsible beauty industry. I had a hard time trying to source funding when I started and wanted to expand the business, so to be able to provide that support for others who were in the same position as me, means everything!Lip Contour 2.0in shade Pinky Brown:dimethicone, synthetic wax, trimethylsiloxysilicate, phenylpropyldimethylsiloxysilicate, kaolin, mica, diisostearyl malate, stearoxymethicone/dimethicone copolymer, calcium silicate, synthetic fluorphlogopite, dicalcium phosphate, glycine soja (soybean) seed extract, glycyrrhiza glabra (licorice) leaf extract, dictyopteris polypodioides extract, phospholipids, copernicia cerifera (carnauba) wax/cera carnauba/cire de carnauba, caprylic/capric triglyceride, polyhydroxystearic acid, microcrystalline wax/cera microcristallina/cire microcrystalline, disteardimonium hectorite, isostearic acid, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, propylene carbonate, lecithin, polyglyceryl-3 polyricinoleate, silica. may contain (+/-): yellow 5 lake (ci 19140), titanium dioxide (ci 77891), blue 1 lake (ci 42090), red 7 (ci 15850), iron oxides (ci 77491, ci 77492), red 7 lake (ci 15850), manganese violet (ci 77742), yellow 6 lake (ci 15985). I felt unaccepted on every front. I felt worthless. Beauty was something I really wanted to make me feel different as I didn’t believe I fit any of the beauty standards that were out there. I have been inspired by so many people, for different reasons. My younger sister Mona has always been a constant source of creative and beauty inspiration. Oprah Winfrey is someone I have always been inspired by, she broke stereotypes and I often ask myself, What would Oprah do? Our social platforms serve as a tool for us to connect with our community. The fact that I can connect directly with our followers, and ultimately our customers, is so unique to Huda Beauty since we were essentially born on social media. It’s incredible to see you build this empire with your family around you. Would you say this family feel resonates throughout the entire business? We are all still working on becoming more adept at technology and offering great experiences whilst we are not able to be in store in the same way we were, change is part of life and we have to adapt as we can, however challenging it can be.