We’ve seen great success across our gin liqueur ranges and saw the opportunity to create a product that would cater to consumers looking for a similar “bridge” in the rum category. With a lower ABV of 20%, they offer consumers the chance to try something new and exciting which has a sweeter profile and is more easy drinking than a full strength rum. The Rum Renaissance is in full swing and the desire for more rum innovations, including rum liqueurs, is on the rise. Meeting this demand is Palm Beach, our latest brand launch. Each of these exciting new products have a unique flavour, with Palm Beach Banana & Butterscotch evoking warmth including notes of tropical banana and creamy butterscotch; and Palm Beach Mango & Passionfruit featuring a smooth combination of sweetness from the mango and a tanginess from the passion fruit. Add all ingredients into a blender and blitz. Add more ice if too thin. Serve in a hurricane glass. Garnish with a wedge of pineapple or serve with a slice of banana on the rim and a drizzle of caramel.

Now available from Tesco, our Palm Beach ‘Banana & Butterscotch’ and ‘Mango & Passionfruit’ flavours meet customer desire for rum-based drinks. We’re really excited to be launching the first two flavours in our rum liqueur range! With people becoming more adventurous with rum-based drinking there’s a desire to experiment by trying new flavours and serves, which is where rum liqueurs come in, offering those wanting to venture into rum drinking a delicious introduction. We’re really excited to be launching the first two flavours in our rum liqueur range. With people becoming more adventurous with rum-based drinking there’s a desire to experiment by trying new flavours and serves, which is where rum liqueurs come in, offering those wanting to venture into rum drinking a delicious introduction.

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Add all ingredient to a glass or tin and stir down with ice until chilled. Top with more ice and garnish with an orange wedge or yellow watermelon wedge. With a lower ABV of 20%, they offer consumers the chance to try something new and exciting which has a sweeter profile and is more easy drinking than a full strength rum.”