BOMBAY SAPPHIRE is part of the portfolio of Bacardi Limited, with global headquarters in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. The French drinks group’s Wyborowa vodka also fell by 14% to 1.5m cases. Meanwhile, Brown‐Forman experienced a 19% drop in volumes for Finlandia, which fell to 2.4m cases. Even after decades of conquering the global market, creating the brand and recognition, Nemiroff The Originals is changing in appearance, but remains true to its quality. New design, but still the same legendary taste.” Nemiroff attributed part of its success, particularly during the fourth quarter of 2020, to the revamping of its entry‐level range.

Reflecting its Georgian origins, "Land of the Wolf" is the new global advertising campaign for Eristoff. The campaign, which includes a 60-second cinema advert, takes as its inspiration the legends and folklore which surround the wolf. Made from 100% grain spirit, Eristoff vodka is triple distilled and then charcoal filtered, a technique first established in 18th century Russia.

This news is a major step towards Bacardi, the largest privately-held spirits company in the world, achieving its 2025 goal of sourcing 100% of its key ingredients from sustainably certified suppliers. The original Georgian version of the name Eristoff or Eristov was Eristavi (ერისთავი). The title means ‘head of the nation’ but translates more accurately as ‘head of a military force’. By the 19th century, five noble families each representing a different part of Georgia were using the name Eristhavi. Prince Ivane Eristoff who first created Eristoff vodka in 1806 was from the northwest province of Racha. A landmark in the history of the Eristoff family and Eristoff vodka came in the late 19th century when Ivane’s great grandson, Prince Alexander Constantine Eristoff moved from Georgia to Saint Petersburg. Prince Alexander went on to enjoy a distinguished military career eventually reaching the rank of Colonel in the Imperial Guard. Pernod Ricard also had a difficult time in 2020, with Absolut down by 14.1% to 9.6m cases in 2020, compared with 11.2m the year before. Having changed from the outside, it is important to stay true to yourself, your principles and life rules,” Sorochynskiy said. “Ambitious and indomitable personalities retain their essence even after external changes, because they have a core, a character.

BOMBAY SAPPHIRE, the world’s number one premium gin, is created with a unique combination of 10 botanical ingredients sourced from around the globe. In the historic still houses of the BOMBAY SAPPHIRE distillery in Hampshire, England, spirit vapour passes through perforated copper baskets filled by hand with the 10 botanicals. Through this signature distillation process, called vapour infusion, BOMBAY SAPPHIRE perfectly captures the natural, aromatic flavors of each botanical which results in the gin’s fresh, bright taste. Awarded a double gold medal in the 2017 San Francisco World Spirits Competition, BOMBAY SAPPHIRE is consistently recognized for crafting the finest quality gin. For more information, please explore www.bombaysapphire.com. However, the big players seemed to struggle the most during 2020. Leading vodka brand Smirnoff, owned by Diageo, saw sales drop by 10.1% last year from 25.6m cases in 2019 to 23m in 2020. This article contains content that is written like an advertisement. Please help improve it by removing promotional content and inappropriate external links, and by adding encyclopedic content written from a neutral point of view. ( May 2016) ( Learn how and when to remove this template message)Bacardi’s Grey Goose also failed to sustain sales, falling to 2.9m cases after a 17.9% decline last year, while its Eristoff brand plummeted by 31.4% to 1.1m. The Eristoff logo of a wolf howling at a crescent moon represents the Persian name for Georgia, Gorjestan, meaning "land of the wolf". Today, Georgia is still home to the grey wolf, which for hundreds of years has been a part of Georgian culture and folklore. Stablemate Khortytsa also had a stellar year, and passed the 10m case mark (10.4m cases in 2020) for the first time after a 6% increase. Nemiroff’s success came despite difficulties for the brand in global travel retail, where it is one of the top‐three vodka brands. Nemiroff’s sales more than halved in global travel retail in 2020 because of Covid‐19. However, the brand hopes to see recovery in the channel in 2021. In October last year, Nemiroff unveiled a new bottle design for Nemiroff Original, Nemiroff Delikat and Nemiroff Ukrainian Honey. With new fonts, colours and graphic elements, combined with a new square‐based bottle shape, the revamp aimed to depict the brand’s history in a modern way.