It wouldn’t be an exaggeration if we say that strong marketing plays an important role in the brand’s long-time success. Because of extensive marketing campaigns, the brand has been known and has gained popularity since its beginning, and it’s not just about popularity; they’ve earned loyalty and trust from their customers.

MC. The Manufacturing Confectioner". Manufacturing Confectioner. Chicago. 88: 66. 2005. ISSN 0163-4364. Milka Werbung It's cool man". YouTube. 2011-05-08. Archived from the original on 2021-12-12 . Retrieved 2015-04-13. Have you ever wondered who gave us the opportunity to enjoy delicious milk chocolate, Milka? In fact, we should be thankful for the invention of Milk powder, in the late 1800s the chocolate legend Henri Nestlé had developed a powdered milk product, inspired by this commercial product, his friend Daniel Peter invented milk chocolate. The Inventor of Milka The purple cow and the color itself have always had a strong bond with Milka, making it a distinctive, unique brand that stands out from other chocolate brands on the chocolate shelves in the store. Brilliant Marketing of MilkaL'historique de Milka: comment est né le nom Milka". Milka.fr (in French). Archived from the original on August 19, 2014 . Retrieved 16 November 2014. Now let’s talk about the importance and the meaning of the purple color for the brand. It is more like a symbol for Milka products. In the year 1901, when Milka was first produced, the chocolate label was lilac in color, and there was a drawing of an Alpine shepherd accompanied by a grazing cow. The principle has stayed the same even today, and it’s very noticeable in every attribute of the chocolate. Unwanted Food or Drink Products - Once supply conditions are broken, there are a number of factors outside of our control that can affect the quality of a product. Therefore perishable goods such as food and drink cannot be returned. Milka – Táblás Milka". Milka.hu. 2014-08-27. Archived from the original on December 20, 2014 . Retrieved 2015-04-13. Bailey, Elizabeth (1981-02-04). "CHEAP CHOCOLATE WORRIES THE SWISS". The New York Times . Retrieved 2015-09-23.

Milka never fails to surprise its customers with interesting marketing campaigns, and in most cases, they’re oriented on people’s interaction with each other. This creates interesting experiences for its customers and, as a result, strongly influences brand loyalty and popularity. Marketing Break Down Have you heard about their creative campaigns? In their famous marketing campaign, Milka sold chocolate bars with one square missing. Consumers had the option of either taking the square for themselves or sending it to a loved one with a customized message. The insight of the campaign was the idea that the last square of the chocolate bar is the most delicious, and you want it to be eaten in a special way or by a special person. Sugar, Vegetable Fats (Palm, Palm Kernel), Skimmed Milk Powder, Cocoa Butter, Whey Powder (from Milk), Wheat Flour, Cocoa Mass, Milk Fat, Fat-Reduced Cocoa Powder (0,7%), Emulsifier ( Soya Lecithins), Glucose-Fructose Syrup, Wheat Starch, HAZELNUT Paste, Raising Agents (E501, E503, E500), Salt, Flavouring, Acidity Regulator (E524), Milk Solids: 18% minimum in the Alpine Milk Chocolate

Customer Reviews

reclame - milka (2012)". YouTube. 2012-10-18. Archived from the original on 2021-12-12 . Retrieved 2015-04-13. MC. The Manufacturing Confectioner". Manufacturing Confectioner. Chicago: Manufacturing Confectioner Pub. Co. 77: 66. 1997. ISSN 0163-4364. Werner, Florian (February 21, 2012). Cow: a bovine biography (1st U.S.ed.). Vancouver: Greystone Books. pp.63–64. ISBN 978-1553655817 . Retrieved 10 February 2019. Milka - Van Columbus tot Suchard". Milka.nl. Archived from the original on 2015-05-20 . Retrieved 2015-04-13. a b c d Econimist Intelligence (1998). "Marketing in Europe". Marketing in Europe. Group 3, Chemists' Goods, Household Goods, Domestic Appliances. London: The Unit: 103. ISSN 0025-3723.