Off-set brassy tones and clarify your colour with our L’Oréal Professionnel Silver Shampoo, formulated with our Gloss Protect system, anti-yellowing agents and deep purple pigments.

We're proud to announce that our mailing bags are made from recycled polythene and are also recyclable, and our bubble wrap is made from recycled plastic and is completely recyclable. The deep purple shampoo helps to neutralize these tones and softens the feel of hair and the blue pigmented conditioner gives a boost of shine.

When hair is lightened or turns grey, its natural warm tones become visible and often throw unwanted yellow tones. L'Oreal Serie Expert Silver Shampoo *NEW* Showcase the beauty of grey, white or light blonde hair with our number one colour clarifying purple shampoo. This color-brightening shampoo neutralizes unwanted yellow and copper tones, making hair with cooler tones shine again. See our Guide To Blonde Hair Shades to understand the difference between warm, cool and neutral tones for blonde hair. Aqua / Water , Sodium Laureth Sulfate , Sodium Chloride , Coco-Betaine , Glycol Distearate , Cocamide Mipa , Dimethicone , Sodium Benzoate , Sodium Hydroxide , Citric Acid , Hexylene Glycol , Ci 60730 / Acid Violet 43 , Salicylic Acid , Carbomer , Benzyl Salicylate , Benzyl Alcohol , Guar Hydroxypropyltrimonium Chloride , Hydroxypropyltrimonium Hydrolyzed Wheat Protein , Limonene , Magnesium Acetate , Hexyl Cinnamal , Aspartic Acid , Glycine , Arginine , Glutamic Acid , Phenoxyethanol , Fumaric Acid , Parfum / Fragrance.

This neutralises strong yellow tones in artificially blonde, grey or silver hair, helping you maintain a beautiful cool colour. To maintain grey, white or light blonde hair between salon visits, you’ll need a stronger colour neutralisation.GLAMTEAM INFORCER Anti-Breakage - Serie Expert introduces vitamin-enriched anti-breakage treatment to reduce hair breakage and split ends.

For best results use the shampoo in combination with the L'Oreal Professionnel Serie Expert Conditioner .Only toning shampoo that works for me I really, really struggle with warmth coming through my highlighted blonde hair, usually within a couple of weeks my hair is looking yellow but this works for me, my hair looks almost as fresh as the day it was done until my next colour session.