Analysts believe that with Promasidor innovation in making average consumers have access to milk by bringing the first sachet milk into the country, the company could upset market leaders in the cube seasoning market. This is evident in Richard’s statement: “At Promasidor Nigeria Limited, we pride ourselves in pioneering cutting-edge innovative solutions to the delight of our consumers in terms of our product offerings. Twenty years ago, we set out to improve the lives of every Nigerian with the introduction of nutritious Cowbell milk in single serve sachets that made milk affordable to every Nigerian household. NPP should not claim full credit for 80-km Tamale-Yendi-Zabzugu-Tatale-Nachamba road project- Former MP tells Government.

Onga - Superior taste and aroma

Onga is arguably the leading brand in the seasoning powder segment, and it’s the entrance into the cube market disrupted the market share of leading brands. She also added that most of the brands are on the same price range but the new brands have promos with which they attract customers. With the buoyant cube seasoning market expanding yearly, Promasidor has taken a bold step to dare dominant brands from the staple of leading companies by creating the cube form from its Ongaseasoning powder. Early this year, when Promasidor launched the product, its Executive Director, Commercial, Mr. Kachi Onubogu, said: “After almost two years of insightful and innovative work by the Promasidor team, I am happy to welcome Onga Cube into the Promasidor Nigeria family of brands.” Onga Stew: For delicious, colour-rich Jollof rice and stews. Available in 6g, 10g and 60g sachets, and 3kg tubs.Some of the new products have several varieties’ and sell at three sachets for N100 compared to big brands which have do not have varieties and are mostly priced at N50 a sachet. READ ALSO: Expert worries over high rate of HBP, diabetes among market women Prior to joining Nairametrics had stinct in Project management, Telecommunications among others. Also training in Consulting and Investment banking from Edubridge Academy.

Brands Promasidor Ghana Brands

The big brand which has long dominated the market include Knorr and Royco both in cube and powder sachet, produced by Unilever Nigeria Plc; Maggi in both cube and powder sachet, manufactured by Nestle Nigeria Plc; Onga, both in cube and powder sachet produced by Promasidor Nigeria Limited. The race for leadership in recent times has become stiffer among brands and every brand is tightening its belt to avoid a slide in market share with the entry of Onga cube. Over the years, the company has invested in machines, brand extension and new tastes in its bid to give consumers premium quality cubes.

Promasidor is a food and beverage giant that distributes affordable food and beverage products of superior quality across Africa. Promasidor Ghana Limited commenced operations in 1999 under the name “Wonder Foods Limited” and has now become a leading food manufacturing company in the country. Since then, its range of products has become firm favorites among consumers. Cowbell, the leading brand, is a popular milk powder product. It has grown to include a number of extensions that have been well received by Ghanaians. They include Cowbell Coffee, Chocomalt, Strawberry, Mocha, Coconut and Banana. Miksi, “a creami, tasti” alternative is the other popular milk powder brand. They also produce and market a range of Onga seasoning powders which are available in a range of delicious flavors to appeal to the Ghanaian taste buds. Fikayo has a degree in computer science with economics from Obafemi Awolowo University. ITIL v3 in IT service management. An alumnus of Daystar Leadership Academy. Marketing Director of Promasidor Ghana, Abiodun Ayodeji further explained that “his company prioritizes environmentally sustainable practices in its business operations and have thus shown strong commitment of carbon footprint in line with the UN goal of attaining a net zero greenhouse gas emissions by the year 2050.”