Drake and his father Dennis Graham appeared in two advertisements for Virginia Black (via Stereogum). The first is an attempt to one-up Dos Equis' popular ad campaign, "The most interesting man in the world" (via Instagram).

A collaboration between world renowned, platinum selling recording artist Drake and luxury spirits veteran Brent Hocking; the only three-time winner of the illustrious “Spirit of the Year” award. Now, he’s got a new spirit backed by a younger rapper: Virginia Black whiskey, the first liquor venture undertaken by Drake , who ranks No.

the study analyzed the average cost of 85 celebrity wines and liquors, then compared it to their average ratings using Vivino for wine and Distiller for liquor.

And before you get the idea that celebrity alcohol is strictly a man's world, we'll add Kate Hudson (vodka), Cameron DIaz (white wine blend), and Sarah Jessica Parker (sauvignon blanc) to this list (via Real Homes). According to a new study, Drake’s Virginia Black American Whiskey is the worst value celebrity liquor on the market. I actually made Virginia Black into some whiskey sours, and it was lovely, as the natural lemon got all the attention.He founded DeLeón tequila in 2009 and, after winning numerous awards, sold it to Diageo and Diddy in 2013. A shared passion for style- music- and the pursuit of taste led them on a quest to redefine whiskey. Also sign me up for newsletters so I can get special offers, recommendations, and expert advice to my inbox! To be a bourbon, a whiskey must also be "unadulterated," which means no coloring or flavors can be added. Marketing materials say the whiskey is finished with a "decadent profile," without bothering to explain what that means.

Virginia Black made headlines for its record-breaking debut at the Liquor Control Board of Ontario (LCBO) in Ontario, Canada.It was launched in 2016 as a collaboration between Drake + Brent Hocking (creator of DeLeón Tequila) and received a significant amount of initial traction, but I haven’t heard much about it since. After realizing he had a nose for quality alcohol, as Forbes tells it, Hocking launched the award-winning DeLeón tequila and then sold it off. Hocking struck a deal with the distiller MGP to create a blend of two-year, three-year and four-year bourbons. Coming from Drake it had to be smooth because he is trying to appeal to club people and the ladies I assume.

Virginia Black is a collaboration between Brent Hocking (who created the DeLeón Tequila range) and Drake. As a partner for his first drink, Drake has chosen none other than Brent Hocking, who has already made a name for himself as the founder of the Diddy-promoted luxury brand DeLeon Tequila. The dark liquor features a distinctive, yet subtle, flavour profile which has earned it positive reviews around the world from satisfied whiskey aficionados.Rich, decadent and smooth, Virginia Black is mellowed to 40% av to showcase the true essence of Bourbon. He's more likely to be seen in public walking around with a tall glass of Santa Margherita wine in his hand (via Refinery29). Acting used to be how I paid the rent," he said, "but I sold a tequila company for a billion f****** dollars. Virginia Black broke the opening-day sales record in Drake's home province of Ontario (via The Spirits Business). He’s cultivated the image of a more introspective, thoughtful artist, perhaps one who has real dedication to quality.