JCB said: “We are very pleased that the UK NCP has firmly rejected the various allegations made by the Lawyers for Palestinian Human Rights that JCB either contributes to, is responsible for, or is otherwise linked in any way to adverse human rights abuses in the Occupied Palestinian Territories, either directly or indirectly, and/or that JCB has failed to mitigate or prevent such adverse human rights impacts.

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But the watchdog dismissed claims that JCB failed to use its leverage to persuade its exclusive Israeli distributor, Comasco, not to allow its equipment to be used to bulldoze homes. It said there was no conclusive evidence that the JCB equipment used in the bulldozing had been supplied by the distributor, or how JCB could influence the distributor. JCB argued that Comasco was not the only supplier of JCB excavators and it did not have any direct management or financial control over the firm. The case marks an interesting test of the human rights duties of UK firms. It was brought by Lawyers for Palestinian Human Rights in December 2019 so has taken nearly two years to reach a judgment point. The lawyers claim they have a record of JCB products being involved in “at least 60 out of the 266 demolitions” in one year. The director of Lawyers for Palestinian Human Rights, Tareq Shrourou, said: “JCB’s board of directors and senior management must consider the real-life repercussions of its noncompliance with core human rights provisions of the OECD guidelines. A 14-year-old Palestinian girl told Save the Children in a vivid quote: ‘My old home was a dream come true as I always dreamt of living in a house with my own bedroom. But this dream was shattered the day that the yellow bulldozers arrived. I see [those bulldozers] in my nightmares. I felt like all hope went down with my home.’” In particular, the NCP conclusively found that the alleged human rights impacts cannot be linked to JCB’s business operations or contractual arrangements. The process has now concluded.”

At issue in the case is a dispute about the extent of the obligations that the OECD guidelines place on firms to ensure their products are not used in breach of international humanitarian law. The report pointed out that since February 2020, JCB had been aware of the UN office of the high commissioner for human rights’ database, which has put JCB on the list of business enterprises involved in listed activities in the occupied Palestinian territories that may have “raised particular human rights impacts”. The JCB brand is synonymous with hard wearing quality. A brand you can rely on. Working with JCB we have produced a range of cases that are both stylish and protective, well made and reasonably priced”, added Jason Kemp, Founder of Genuine Case Company. “We know from our research there is strong demand for the JCB mobile brand, given the heritage built up since 2007”. We’re all about self-expression and let’s face it, your phone is always on display for everyone to see! Why not show your own style with a fun, fresh and playful accessory? All of our cases are designed with the intent to help you show your true self to the world in a way that makes you feel confident, sassy, and a little bit classy! In its ruling, the UK NCP said: “The scale of alleged adverse human rights impact and the evidence of JCB products used in demolition of houses in OPT are sufficient reasons to carry out an assessment of actual and potential human rights risks and impacts, even if JCB believed that those human rights impacts cannot be linked to the company.”

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It added: “JCB’s response that as it has no control over its products once they have been sold to Comasco and that they are not responsible for the adverse human rights impact caused by their products does not reflect the spirit of the OECD guidelines on responsible business conduct.” The team behind Genuine Case Company include Jason Kemp and Roy Taylor, industry veterans of The Caudwell Group and Data Select. Developers of the original JCB Toughphone and more latterly founders of Our Perspective, the team has managed brands including Energizer Mobile and the Monqi Kids Smartphone. In 2020 Genuine Case Company was established, teaming up with Alcatel to provide cases and screen protection for their smartphone range.Our aim is to unite you with your perfect phone case, whether it's chic, sophisticated, groovy or your fave animal print – we’ve got you covered. The UK NCP says it will seek an update from both sides in a year’s time to see how its recommendations have been followed. The Foreign Office, consulted by the UK NCP, has frequently said demolitions amount to a breach of international humanitarian law in all but the most exceptional of circumstances.

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Our cases don’t just look great, they are made to be extremely tough and durable, meaning your phone is kept safe and scratch-free. For our clumsy huns (aren't we all!), we offer Tough Phone Cases and for those gals looking to make a statement, we know you'll love our Personalised Phone Cases. If you want to show of your phone in it's natural beauty then our Clear Phone Cases fit the bill! And if that’s not enough, we also offer environmentally friendly, sustainable cases so you can look cute while also helping to save the planet. But it urged JCB “to engage with companies with whom it has a business relationship on their human rights policies, uncover any potential human rights issues and ensure there is no risk of adverse human rights impacts in its supply chain”. So, what are you waiting for? Spice up your life and your accessories with one of our practical and pretty phones cases. We can guarantee there’s an option for everyone, making them perfect gifts for your gal-pals too! The firm said it welcomed and would consider the NCP recommendation that JCB regularly conducts human rights due diligence and prepares a separate policy affirming its commitment to human rights.