Technical capability-this is the degree to which the proposed product matches with the existing production facilities e.g. time management to handle the product Trade unions- this is a group of employees come together to fight for their rights within an organisation.the management must maintain good relationship with unions for effective running of their organization.some organisations allow their employees to belong to some unions while others put stringent rules and regulations to bar them from joining this unions.

Amplified expressiveness/dramatise-this provides the opportunities for dramatizing company and its products through artful use of print,sond and colour.

Billie Eilish, is leveraging personal anti-branding online, showing how consistent messaging creates a marketing tour de force

Cost leadership strategy-this is where a firm incurs the lowest costs in production as opposed to other businesses in the same line of production. Product Mix Length: Refers to the total number of items in its product mix. For example in the soft drink industry, a company like Coca Cola International may include Coke, Sprite, Fanta and Crest. Thus, if we want the average length of a Coca Cola soft drink product then we may calculate it as follows:A company can use product mix length to expand its product portfolio by introducing more brands of its items to the existing ones and making sure its current product lines are full ones. Go errors-occurs when a company permits a poor idea to move to other development stages.it is very important for one to screen the ideas because the product development costs rise substantially with each successive stage. The degree of competitition intensifies and promotion will include both persuasive and comparative advertising techniques. This process describes how potential customers:Learn about new products,try them and Adopt or reject them. Adoption is an individual’s decision to become a regular user of a product. The consumer adoption process is later followed by the consumer-loyalty.Ensuring fair play to all the participants of the economy ie employees,shareholders,creditors and customers. Price. It may take some trial and error, but it’s important to get your pricing strategy right. Too high and you’ll lose customers; too low and you’ll cut into your profit margins—and eventually risk going out of business. Distribution planning-this involves forming relations with distribution intermediaries,physical distribution,inventory management,warehousing,transportation,the allocation of goods and services,wholesailing and retailing. The environment can be defined as all the circumstances,people,things and events around all the marketing activities. A business performance is often dependendant on how the enterprise influences and is influenced by its environment.The environment is mainly classified into two main forms;

a) A channel wide committee- comprising of manufactures, distributors and retailers representatives Sales representatives and middlemen-because there is constant touch with customers,they can provide first hand information about customers needs and their complaints. And the nutritional information — which is probably the main piece of information consumers want to know before digging in — is featured prominently on the front. Industrial goods-they are products bought by businesses for further processing or for use in conducting their operations.they include. Once you’ve made some sales, consider the customers’ satisfaction. Did they get what they expected, or is there some room for improvement?

Put These Marketing Principles into Practice

The marketing environment is changing at a very fast rate hence there is need for real time and up to date market information. In today’s information based society, companies with superior information enjoy a competitive advantage. A firm must set a price for the first time when the firm develops or acquires a new product,when it introduces its regular product into a new distribution channel/geographical area and when it enters its bid on new contract work. Leaders-they are usually innovative in nature and are regulary first to bring new products in market place e.g. safaricom.they usually use the following policies;harassment,innovation,fortification(competing ie safaricom and airtel in terms of calling prices and is usually in futility) and confrontation through price wars.

Customer orientation-the firm must carefully define customer needs from the customers point of view.this is important because a satisfied customer: A CRM (customer relationship management platform) is a good way to standardize customer communication. Your goal is to have a reliable customer experience, with each and every customer receiving the same great service.Here at Visme, marketing is kind of our thing — and we make it easy for you to create marketing materials using Visme. Use our intuitive content creation platform to produce stunning marketing content for your brand, letting these 7 marketing principles guide you as you carry out your strategy.