I’ll write diary updates here but chat it in the comments, I imagine I’ll answer more and more interesting questions more candidly as time goes on. Renton also believes this bodes well for WKD. “There isn’t a big brand in that sector – they have spotted a nice bit of white space to launch into.” One can of Dragon Soop contains 175mg of caffeine – more than the 150mg found in a double espresso from a coffee shop. It also noted that the communication of the products’ alcoholic strength had been conveyed in a factual and proportionate way, and there was nothing on the cans that placed undue emphasis on the products’ higher alcoholic strength or intoxicating effect. Sour Apple, Blue Raspberry, Lemon Sherbet, Red Kola, Tropical Fruit Punch and New Venom. Sound refreshing? These are just some flavours of Dragon Soop. And what a cool name!

A factual statement that a product contains a particular ingredient, for example high caffeine content, is unlikely in itself to be problematic under the Code.” However, “my only question is whether WKD is a little too conservative and grown-up for who I think the shopper is. The magic of Dragon Soop is so specific to that age group.”

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I type bad notrnally anhway and I am not correcting anything but. I am trying very hard now for posterities sake, I do feel very shaky from the caffeine can anyone calculate the amount caus I will ahbehar have had 10 cans by the end of the night. I drank quit wfastZ but I would normally drink 12 Kronemburgs in a night and smoke weed etc and be the soberer person there.

Alcohol can cause abnormal heart rhythms in the body, high blood pressure and can damage the heart muscle and cause other diseases such as strokes, liver problems and some cancers. Alcohol is also high in calories and can lead to weight gain and health-related issues in that sense (British Heart Foundation). Caffeine in large amounts can also have effects on the body and health, such as increased breathing and heart rate as well as increased mental activity and physical energy. The body can also become dependent on caffeine physically and psychologically and then feel withdrawal symptoms from it (Better Health Channel). Hence, excess levels of both can have adverse effects on health, especially young people. The Panel sought to remind the producer that existing drink names in the on-trade did not constitute compliance with the Portman Group’s Code of Practice, as had most recently been demonstrated in the case against Porn Star Martini. The Panel also noted that its considerations could only be in relation to Dragon Soop Venom, as the product subject to complaint, and that it was outside of the Portman Group’s regulatory remit to regulate wholly retailer-led marketing activities. The company stated that it recognised that while each element of the marketing and design of Dragon Soop was important, the overall impression was the most important element to avoid direct or indirect particular appeal to under-18s.

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Yet the NPD flies squarely in the face of nearly every booze macro trend. Brewers, cidermakers, winemakers and even spirits businesses are rolling out lower-abv and lighter drinks. NIADA is the alliance which facilitates co-operation among voluntary and community sector organisations supporting those affected by alcohol and drug use, and their families. We as a collective membership group wish to submit a complaint about caffeinated alcoholic drinks. last dregs of fifth can, got up and sang harmonies out of the bule for a random band and it went awesome and I suddenly feel very sober. Both the NIADA and a member of the public raised a concern around reports of the product being mistaken for an energy drink. The Panel then considered the company’s claim that snakes were not aggressive animals. The Panel noted that the company had provided images of various brands which featured snakes and agreed that snakes were not always aggressive, but that the snake depicted on Dragon Soop Venom was in a clear striking pose with fangs bared. The Panel therefore remained of the view, that in this particular context, the snake depicted was aggressive. The Panel also considered that in comparison to other products from the Dragon Soop range, which the Panel had previously considered and not upheld under any section of the Code, Dragon Soop Venom had a different appearance. The Panel considered that, as pointed out by the company, the other products in the Dragon Soop range also included the flavour variant multiple times around the top of the can. However, the Panel considered that this presentation of the word ‘venom’, alongside the aggressive snake with its fangs bared, created an association with bravado.

Alcohol brings harm to a bigger population of young people. And novelty branded drinks such as Dragon Soop are accessible and increasing in popularity. Under 18s have little trouble getting hold of their favourite Lemon Sherbet or Red Kola from that older pal who can legally buy it in the local corner shop. My message is clear when I’m supporting young people: Dragon Soop isn’t a safe drink for teenagers, and they are best to avoid it. I explain the science when I can, such as possible side effects on heart function and the impact on the still-developing brain, or I discuss things like risk of alcohol poisoning and drinking limits.

There’s logic in tapping into the wider aesthetic and format of energy drinks, for one. As our Britain’s Biggest Brands report reveals this week, the likes of Monster and Red Bull have made the largest gains in the top 100 brands. As a membership group that delivers alcohol and drug services daily to a large number of young clients, we feel the need to raise our concerns around this drink as It breaches numerous codes of conduct. Therefore, we are asking you to consider all points made above and take on board our recommendations to reduce both the alcohol and caffeine content and rethink the marketing strategies of this brand and particularly the impact it has on our young people and their health.” The company stated that a company, whether it be a Code Signatory or member of the Portman Group, should be able to trust that a ‘final’ decision was final. The company explained that should the same product be subject to complaints of the same nature on more than one occasion, businesses would find it impossible to make medium to long-term planning and investment decisions. If it can leverage its existing relationships with the mults, WKD could well be on to a winner. Plus, the brand is also eyeing the on-trade. “Speed of serve and the non-glass format allow WKD X to offer something relevant and new to [pub] licensees,” she says. started third can and singing live acoustic on staged they love it . I would say I feel as drunk as I do after 6 pints now and it’s quite disconcerting but I am killing The Beatles man.

Alison Douglas, chief executive of Alcohol Focus Scotland, said the flavours were “reminiscent of a sweet shop”. At NIADA we have serious concerns about these high caffeinated and alcoholic drinks, especially Dragon Soop, as so many young people are consuming this drink usually in large quantities. Our focus group concluded that while young people drink the cans, they also mix them with other substances. One 16-year-old female reported ‘they are sweet and fruity flavours they can be mixed with vodka’. With regard to the research submitted by NIADA in support of its complaint, the company noted from previous Panel rulings the stringent standards that the Panel required when research was accepted. The company stated that it was confident that the Panel would agree that NIADA’s research did not meet these standards.Because of the age group and the channel, there is an onus on getting the responsibility right and that will be weighing on their shoulders,” says Renton. That has been noted by WKD, which says the product was developed in conjunction with guidance from industry watchdog the Portman Group. Under the ‘Health effects concerns’ paragraph of the complaint, the company highlighted that NIADA had stated that “so many young people are consuming this drink usually in large quantities.” The company stated that this claim was based on shaky evidence of one small focus group made up of young, often under-age, substance and alcohol abusers. The company stated that there was no proof that Dragon Soop was consumed in greater excess than any other alcoholic drink. Additionally, the company stated that young people who did consume alcohol in great excess might reasonably be supposed to consume any popular alcoholic drink in large quantities. The company also provided examples of the use of snake imagery for a diverse range of other products, including cars and other alcohol brands. It may be necessary to inform consumers that a product contains certain ingredients, for example high caffeine content, but this must be done in a factual and ‘non emotive’ way.” The high strength content encourages binge and excessive drinking and leads to irresponsible behaviour as most young people drink more than one can breaching the anti-social behaviour code of conduct. The high caffeine intake along with the high alcohol content masks the effects of drunkenness. Hence, young people don’t realise how intoxicated they are, which can lead to becoming unwell and engaging in risky behaviours.