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It took them two days to shoot the scene, and Ferrera says she probably did "30 to 50 full runs of it, top to bottom." Her favorite line, she says, is the "always be grateful" line, which she worked on together with Gerwig.I’m just so tired of watching myself and every single other woman tie herself into knots so that people will like us. And if all of that is also true for a doll just representing women, then I don’t even know.” Barbie fans react to the monologue I’m just so tired of watching myself and every single other woman tie herself into knots so that people will like us. And if all of that is also true for a doll just representing women, then I don’t even know. The monologue, Ferrera told Vanity Fair, was " one of the first things Greta mentioned to me even before I read the script. She said, 'I wrote this monologue for Gloria, and I've always imagined you saying this.' While that was flattering, it also felt like pressure in the nicest way. I read the monologue and it hit me as powerful and meaningful. It also felt like, wow, what a gift as an actor to get to deliver something that feels so cathartic and truthful. But it also felt like this pivotal moment that I obviously didn't want to mess up. There was a little bit of healthy pressure around it." I have my own prep and process as an actor on any day to drop in and be in an open place where I'm exploring and having fun. I think that part of it was — this was also based on Greta's direction — neither one of us went into it feeling like it's got to grow and crescendo to this big moment where you burst into tears or you're laughing so hard you cry. There were no targets to hit. It was much more a moment-to-moment drop in. Truly, every take was very different. There were takes that leaned into anger. There were takes that leaned into laughter. It really did, over the course of filming, find a shape. It was about just staying as present in the moment and just seeing really where the words would take it. It's one of the first things Greta mentioned to me even before I read the script. She said, "I wrote this monologue for Gloria, and I've always imagined you saying this." While that was flattering, it also felt like pressure in the nicest way. I read the monologue and it hit me as powerful and meaningful. It also felt like, wow, what a gift as an actor to get to deliver something that feels so cathartic and truthful. But it also felt like this pivotal moment that I obviously didn't want to mess up. There was a little bit of healthy pressure around it.

You have to be thin, but not too thin. And you can never say you want to be thin. You have to say you want to be healthy, but also you have to be thin. You have to have money, but you can't ask for money because that's crass. You have to be a boss, but you can't be mean. You have to lead, but you can't squash other people's ideas. You're supposed to love being a mother, but don't talk about your kids all the damn time. You have to be a career woman but also always be looking out for other people. It wasn't always the way. As Kassia St Clair, a cultural historian and author of The Secret Lives of Colour, notes, the girl-pink/boy-blue divide didn't set in until the mid-20th Century. An 1893 article on baby clothes in The New York Times stated that you should "always give pink to a boy and blue to a girl." Pink was seen as the stronger colour – a relative of the passionate, aggressive red, while blue was the signature hue of the Virgin Mary. "My father was born in 1925, he's a military man and yet pink is his favourite colour and he doesn't see anything peculiar about that," St Clair tells BBC Culture. "But for me, growing up as a child of the 80s and 90s, of course, pink was very much a feminine colour, and I had it shoved down my throat. So for a long time, I completely avoided pink. I was fed up with it. I had a very complicated relationship with it." You have to never get old, never be rude, never show off, never be selfish, never fall down, never fail, never show fear, never get out of line. It's too hard! It's too contradictory and nobody gives you a medal or says thank you! And it turns out in fact that not only are you doing everything wrong, but also everything is your fault.

Does it feel like you're looking at the world through rose-tinted spectacles right now? You're not alone. If summer 2023 has a colour, then it is undoubtedly pink, and it's all down (mostly) to one woman: Barbie.