The success of this first fragrance has led to a continuing partnership, which has produced Covet (2007), a trio of companion scents—Twlight, Dawn and Endless (2009), limited editions of Lovely and Covet, and the newest launches, SJP NYC (2009) and SJP NYC Pure Crush (2011). Sarah Jessica Parker is an American actress renowned for her role as Carrie Bradshaw in the hit television series and subsequent films, "Sex and the City."

Parker's own personal style, and the fashion-obsessed personality of the television character she portrayed, led to opportunities to model for The Gap, and to create a line of clothing for now-defunct retailer Steve and Barry's. Coty also offered the actress—a life-long perfume lover known for layering multiple fragrances to produce her own unique perfume—the opportunity to launch a fragrance. The result of this collaboration was Lovely, launched in 2005. The fragrance was a crowd-pleaser, with an advertising campaign that made extensive use of Parker's voice and personal image. It won a Fifi award in 2006 for Best National Ad Campaign. In 2005, I had the great pleasure of releasing my first fragrance, LOVELY. Over a decade later, it’s still a top selling global brand and I remain deeply touched by the women of all ages who have taken our signature fragrance Lovely and made it their own for so many, many years. Following LOVELY came a wonderful succession of scents that we worked to make distinct and stand on their own including COVET, SJP NYC and STASH. We recently introduced our newest fragrance called LOVELY YOU — a soft, clean update to its predecessor, intended to transcend generations and inspire embracing one’s truest self.

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