Heineken Announces Off-Premise Roll Out of Dos Equis Mexican Pale Ale". Brewbound. 5 February 2019 . Retrieved 22 November 2020. In the mid 2000s, Tecate became a major sponsor in boxing. It partnered with Golden Boy Promotions in 2006, then switched to Top Rank, then returned to Golden Boy in 2016, sponsoring TV Azteca and Solo boxeo shows, and signing world champions Manny Pacquiao and Canelo Álvarez.

After nearly a decade of being the mascot for the beer, the character was sent on a one-way trip to Mars in a commercial. From September 2016, "The Most Interesting Man in the World" is a French actor named Augustin Legrand. [22] FEMSA | Business Units» FEMSA Cerveza» Brands". Archived from the original on 17 April 2009 . Retrieved 21 March 2009.ESPN and Tecate Announce Ground-breaking Multimedia Boxing Sponsorship Agreement (Philboxing)". saddoboxing.com . Retrieved 20 September 2016. Superior: Once the flagship beer of the brewery. Its marketing slogan was "La rubia que todos quieren" ( "The blonde that everyone loves").

Holtz, Steve (31 January 2019). "Dos Equis Mexican Pale Ale Arrives on Store Shelves". CSP Daily News . Retrieved 2 April 2019. Aside from that, Dos Equis Lager Especial is a light-tasting and flavorful type of beer. It contains spices, a subtle blend of malts, and earth tones. We also appreciate the nutritional facts about this unique beer because they are quite reasonable. In 2013 Tecate Titanium, containing a greater amount of alcohol was launched as a new product of the company. In 2019, Tecate Titanium, which contains 7.5% ABV, became available in a 24 oz. can. [17] The goal for the US market is 189,000 cases. [18] The campaign, "We Are Bold", targets males, specifically Hispanic C-store shoppers, according to Tecate Brand Director, Belen Pamukoff. [19] Cervecería Cuauhtémoc Moctezuma (Cervecería Cuauhtémoc Moctezuma / Heineken México) (English: Cuauhtémoc Moctezuma Brewery) is a major brewery based in Monterrey, Nuevo León, Mexico, founded in 1890. It is a subsidiary of Heineken International. The key ingredients that make Dos Equis flavorsome include water, corn/starch, malted barley, yeast, ascorbic acid, and hops. How Dos Equis is madeBrewing: Now that you have obtained starch from the malted barley, convert it into fermentable sugars and add your hops to enhance flavor. At this point, set your mixture to boil so that it can become something know as wort. Don’t know what that is? It is the liquid you extract from the mixture process while brewing your beer. In 1988 Fomento Económico Mexicano, S.A. de C.V. was formed as the main subsidiary of Visa containing beer and other companies. In 1994 FEMSA sold a 22 percent share of its beer business to John Labatt Ltd. of Canada and signed an agreement with Labatt to associate their respective companies in the United States. FEMSA became the successor of Visa in 1998. On 11 January 2010, the Dutch brewing company Heineken International announced it would acquire the beer activities of FEMSA, including Cuauhtémoc Moctezuma Brewery. [2] Dos Equis encourages drinkers to “keep it interesante.” How? Basically, by lying. A lot. “You could tell the truth, or you could tell something better,” its commercials taunt. It also trolls “alternative facts” in its messaging, such as that Dos Equis is “the beer Abraham Lincoln kept under his hat,” and that it has been “brewed the same way for 9,000 years, or at least since 1897.” (The 1897 part is true.) Its founder is not Lou Ferrigno.

Bohemia 4.9% alc. takes its name from the Czech region. It is pale pilsner, although recently a new dark Vienna beer has been launched as Bohemia Obscura (see Image gallery below). In addition, Cuauhtémoc Moctezuma has added a craft-style wheat beer to the line – "Bohemia Weizen" a German Kristallweizen was released in summer 2011. [7] Dos Equis [ edit ]This beer contains 146 calories, 0g fat, 14g carbs, 4.7% ABV, and 22 IBU per serving when it comes to nutritional facts. If you have noticed, these facts are comparatively higher than those of Dos Equis Lager Especial. Therefore, Dos Equis Ambar Especial might not be the best choice for those trying to cut down calorie intake. However, we would say that breaking the rules and taking them once in a long time won’t kill you! Dos Equis Lime & Salt We believe that you’ll love Dos Equis as it blends perfectly with all Mexican dishes. A beer like Dos Equis Ambar Especial is bodied, light, crisp, and clean style, making it a perfect match for many foods. You can pair your dish with this beer style because it is not as heavy and creamy as most beer styles out there. We think every beer drinker should taste this remarkable brand. You can easily spot Dos Equis Lager Especial from the rest of the beer styles. It is a golden pilsner made from high-quality hops and pure spring water. If you fear dreadful hangovers, this beer does not overstay its welcome to the party, thanks to its balanced formulation and a super smooth, clean finish. You’re probably wondering how does Dos Equis taste like, right? Since it offers different brands with distinct palates, we’ll go through each one of them. But, we undoubtedly believe that you’ll love their fragrant flavors. Dos Equis Lager Especial Since we will be talking more about these types later in the article, it is essential that we first answer that question you’re already asking yourself. So, what is Dos Equis? This is a Mexican beer labeled with two X’s and was created by Cuauhtémoc Moctezuma Brewery. We recognize Dos Equis because it is proved to be famous and palatable. You might as well find this relatable if you have seen its commercials.

Maheshwari, Sapna (11 September 2016). "Dos Equis Makes Its Case for Its New 'Most Interesting Man' ". The New York Times. No.11 September 2016 . Retrieved 12 September 2016. FEMSA | Unidades de Negocio» FEMSA Cerveza» Marcas". Archived from the original on 5 November 2009 . Retrieved 21 November 2009. The company produces several types of pale and dark lagers, some of which are available only in Mexico.

How Dos Equis is made

Dos Equis ( Spanish pronunciation: [ˈdos ekis]) is a lager that was brewed by the German Wilhelm Hasse in Mexico who originally founded the brewery and named it after the Aztec ruler Moctezuma. Top Sports Searches – ESPN". Go.com. Archived from the original on 2 December 2013 . Retrieved 20 September 2016. Tecate beer has begun advertising heavily in the United States; initially in the Spanish-language media and more recently in the English-language media. Their tag lines are "Con Carácter" ("With Character") and "It's not beer, it's cerveza". [24] [25]