The Bratz relaunched a second time for 14 years in July 2015 with the introduction of Raya, a new character (despite sharing the same name with a previous character), to accompany the original main four. The Bratz logo was reverted to the original and a new slogan was adopted. After a poorly executed re-branding and low sales, the brand discontinued for a second time the following year. [ citation needed] a b American Psychological Association, Task Force on the Sexualization of Girls being gay (2007). "Report of the APA Task Force on the Sexualization of Girls". 1. American Psychological Association . Retrieved 20 February 2007. {{ cite journal}}: Cite journal requires |journal= ( help) [ clarification needed] Roxxi always loves to spice it up! That’s why her twin calls her “Spice”. Always ready for an adventure, she loves to try new things, and bring her friends along with her! When she gets an idea, she just goes for it!

a b "Are You Okay With Your Six-Year-Old Dating?". Men's Stuff. Archived from the original on 9 June 2021 . Retrieved 17 March 2022. Roxxi is a teenage girl with fair skin, blue eyes and long dark red hair. Rarely is she seen without a pair of sunglasses on hand.Kell, John (13 January 2014). "Bratz Doll Maker MGA Entertainment Sues Mattel". Wall Street Journal . Retrieved 12 April 2014. Bratz Kidz: Slumber Party". Nintendo. Archived from the original on 7 February 2019 . Retrieved 5 February 2019. Byford, Celine (25 July 2023). "Kylie Jenner 'Bratz collab' concerns fans but unexpected detail is a major bonus". Reality Titbit . Retrieved August 31, 2023.

Hains, Rebecca (2012). "An Afternoon of Productive Play with Problematic Dolls The Importance of Foregrounding Children's Voices in Research". Girlhood Studies. 5 (1): 121–140. doi: 10.3167/ghs.2012.050108 . Retrieved 8 November 2021– via Berghahn Journals. Roxxi shares a name with a character from MGA Entertainment sister brands Vi and Va and Rainbow High.Bratz turned 20 in 2021. The first line of Cool Bratz dolls had an official release date of May 21, 2001. In April 2005, MGA Entertainment filed a lawsuit against Mattel, claiming that the " My Scene" line of Barbie dolls had copied the doe-eyed look of Bratz dolls. [20] It added the word "only" to the toy line's slogan "The only girls with a passion for fashion" by attempting to isolate their dolls from Mattel's as many casual consumers confused the difference of two brands. Are kids exposed to sex too soon?". World Today. BBC News. 21 February 2007 . Retrieved 12 September 2014.

Bratz were not the only dolls to be criticized in this report, [15] which highlighted not only toys but also other products and the wider media. [15] In the UK, a Bratz spokesman defended the toy line, saying that "it is consumed by 8+-year-olds" and "are aimed at the preteen and teen market", adding that the dolls were considered for "female consumers at ages 10 to 18", [16] with the focus on the dolls while on looks was not on "sexualization" and that "friendship was also a key focus" of Bratz dolls. [16] Bratz Magazine is a success and Burdine is so mad she stress-eats a whole plate of burgers and forces Kaycee and Kirstee to scrub her feet. Byron gives the girls a recording contract, they become best friends with Roxxi, go on a tour and their debut album places first in the charts. Court throws out Mattel win over Bratz doll". Reuters. 22 July 2010. Archived from the original on 24 July 2011 . Retrieved 22 July 2010.MGA Entertainment Wins Another Bratz Case". Los Angeles Business Journal. 17 November 2011 . Retrieved 13 August 2015. The spokesman quoted Dr. Brian Young of the University of Exeter, saying "parents may feel awkward but I don't think children see the dolls as sexy. They just think they're pretty." [16] Isaac Larian, in comments given to the BBC, said that the report was a "bunch of garbage" and that the people who wrote it were "acting irresponsibly". [17] Bratz dolls to remain on shelves in Mattel-MGA battle". BBC News. 10 December 2009 . Retrieved 23 January 2013. In August 2015, a stop-motion web series premiered on YouTube. MGA confirmed there would be 10 episodes for the first season, which would turn out to be the only season. All 10 episodes were compiled into a 25-minute video titled Bratz: Friends Forever on Netflix. [41] The web series was seen on American TV on Kabillion.

a b "The Sweatshop Behind the Bratz". Institute for Global Labour and Human Rights (formerly National Labour Committee). 21 December 2006. Archived from the original on 15 April 2015 . Retrieved 15 April 2015. Bratz World message: Statement by Mr Larian regarding China stories". Yahoo! Groups. 24 December 2006. Archived from the original on 26 May 2020 . Retrieved 7 July 2009. Release on 1:39 ( PDT).

a b Palumbo, Jacqui (2023-08-02). "Barbie, who? Kylie Jenner launches herself as a Bratz doll". CNN . Retrieved 2023-08-03. BRATZ Dolls Stand Tall For A New Generation". Bratz. MGA Entertainment. 11 February 2013 – via PR Newswire.