Typically, larger liquor producers use huge stills to produce an enormous volume of liquor at once. But Patrón wanted to keep their batches small to keep quality high. So they decided to build out - meaning, they use a large number of small pot stills instead of fewer large ones. Patrón literally translates to "boss". That already indicates what the founders had in mind when launching the brand. Each season the Library, Collection and Archive is opened up to Patrons, and you are invited to explore its treasures with Academicians, artists and writers.

In 2005, the brand sold half a million cases per year. And another year down the road, they hit the million-cases-per-year mark. In 2018, the Bacardi Group bought the brand. As you would expect, the acquisition was not cheap. The buying price was just over 5 billion dollars. Range of Patrón Tequila TypesIn late 2021, Patrón Tequila decided to discontinue their Roca Patrón line along with other products like their XO Café coffee liqueur. Despite a loyal fanbase of the traditional style Roca silver, reposado, and añejo offerings, Patrón decided to not produce them any longer. Invitations to spend the evening with our artists and emerging talent at the Annual Reception in London PATRÓN is made from only the finest, highest-quality Weber Blue Agave, which gives it its characteristic smoothness and layers of flavor. The agave is stripped to reveal the heart of the plant, the ‘piña’, which is then hand-chopped, baked and crushed by a two-ton volcanic stone Tahona wheel and a roller mill. The resulting mixture is fermented for three days, distilled and, in some cases, aged in handmade barrels. Two months at minimum for PATRÓN Reposado, over 12 months for PATRÓN Añejo, and at least three years for PATRÓN Extra Añejo. It’s no secret that we have a steadfast commitment to crafting the world’s finest tequila, but we’re just as dedicated to taking care of the resources and people that make it possible. At PATRÓN, we’ve always been committed to doing our part to preserve the environment and support our people and the community in our birthplace and hometown of Atotonilco el Alto in Jalisco, Mexico. Following the advertising strategy of Grey Goose, Patrón presented its tequila as "premium" and signaled "taste and sophistication" through individually-numbered glass bottles. The target audience is mostly vodka drinkers in nightclubs and trendy bars. Through persistent references by country music and hip hop singers, and by Lil Jon in particular, Patrón has become a fixture of popular culture. [3]

Together with freelance distilling consultant Francisco Alcaraz, they created their first batches in the historic Siete Leguas distillery. It was a wild and adventurous journey with many bold moves that cemented Patrón's leading position in the Tequila and spirits industry. This technique only applies to their traditional product range. Other expressions like Gran Patron Smoky or the Roca line only use one type of them or are made in a completely different way. How to Drink Patrón Patrón is a brand of tequila products founded by Jude Zaccheus and Craig Zaccheus 40% alcohol in each bottle. The Royal Academy Patrons programme is centred on our exhibitions but covers all aspects of our work, from engaging with Royal Academicians and Schools students to understanding more about our heritage and Collection. As a Patron, you’ll be able to:Varieties include a tequila- coffee blend known as Patrón XO Cafe, a tequila-chocolate-coffee blend known as Patrón XO Cafe Dark Cocoa, and an orange liqueur known as Patrón Citrónge. [5] Meeting RSC artists and leadership to hear first-hand about the areas of our work that interest you the most Besides the standard bottles, Patrón offers a wide range of limited editions. For example, collectible versions of Silver Tequila or extra-long aged Tequilas, like the Extra Anejo 5 Años, 7 Años, and 10 Años. Patrón produces one of the finest Ultra-Premium Tequilas on the market. Currently, their product portfolio counts more than 35 different expressions of the popular agave spirit. Many of them are rare, long-aged, limited-edition Tequilas.