Dawn Holmes, Marketing Manager from the Classic vehicle division of Carole Nash, said. 'We’ve been overwhelmed by the response and interest in helping us to create the ultimate ‘Old Car Smell’ and are delighted with the final fragrance. One sniff of this really does transport you to motoring from decades past and we sincerely hope that it sparks the imagination of classic car enthusiasts everywhere.' Made up of the ten most unforgettable odours from life behind the wheel, the fragrance is designed to give a real ‘lived-in feel’ for classic car lovers who use modern cars for their day-to-day motoring. The scent of old leather was found to be the most enduring aroma and was mentioned by nearly half (49%) of participants, who reminisced about 'burnt legs on hot seats' caused by 'weekend runs to the coast in the summer'. Based on the hundreds of suggestions collated via social media, the nation’s top ten most unforgettable motoring scents are:

The nation’s most memorable motoring scents have been captured in a new handy air freshener for drivers. Named ‘Old Car Smell’, the scent is based on the results of a nationwide social media campaign launched by Channel 4 Car SOS presenter Fuzz Townshend in partnership with the classic vehicle division of insurance brokers Carole Nash.

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