Ajumma often wear boxy shirts, colorful patterns, leopard/snake print, cubic studded clothes with excessive embroidery and platform shoes. They burn body fat while sweating in front of an intensely hot furnace and watching TV dramas while chatting with fellow ajumma lying down on the heated floor with facial masks. Farmer’s markets and public transportation are their preferred territory and places where their combat skills shine the most.

Makgeolli (막걸리) – a cloudy, sweet wine made from wheat and rice with a funny, earthy taste that quickly grows on you. It is most often used to refer to middle-aged or older woman since referring to an elder by name without a title in Korea is not socially acceptable. Disclaimer: Although we make every effort to ensure product information is correct and up-to-date, we are not responsible for typos, inaccuracies or mis-information on this site. Simple jogging is not enough, so they power-walk, swinging their arms back and forth at an almost 90-degree angle.In the 1970s through to the 80s, as electricity became more accessible, the permed style evolved into the famed ‘wind hair’ style (바람머리), wavy hair that appeared to be ever-blowing in the wind, and saw the incorporation of hair products such as mousse, gel, and holding spray. Ajumma EXP is a social EXPeriment, and an opportunity to celebrate all middle-aged women through the Ajumma EXPerience.

The views expressed by Asia Society staff, fellows, experts, report authors, program speakers, board members, and other affiliates are solely their own. They usually camouflage themselves in matching vinyl jackets and ill-fitting shoes for these habitats.While we have taken care in preparing this summary and believe it to be accurate, it is not a substitute for reading the product packaging and label prior to use. Although it is sometimes translated " aunt", it does not actually refer to a close family relationship. That’s why they pile onto the subway on weekend mornings for this short getaway trip while their family members are still in bed. Korea has a fairly small number of non-Koreans and a strongly unified identity based on blood, language and nationality. It may not be reproduced in any way whatsoever without Wm Morrisons Supermarkets Limited prior consent, nor without due acknowledgement.