Cecilia Stein, editorial director, acquired world all language rights from the author, with publication slated for September 2022. PDF / EPUB File Name: Blurb_Your_Enthusiasm_-_Louise_Willder.pdf, Blurb_Your_Enthusiasm_-_Louise_Willder.epub They’re just a few words on books. But what are blurbs really doing (other than trying to twist your arm)? This book is all about those 100-or-so words that take seconds to read but can make a world of difference – and what they tell us about literary history, the art of writing, authors from George Orwell to Zadie Smith, genres from children’s fiction to bonkbusters, cover design, the dark arts of persuasion and even who we are as readers. Writing briefly means every word must earn its place. Use fewer and make them better. Don’t make the reader do the hard work; be on their side. Never be boring. Ask, why should anybody care? There are more tips inside my book. (It’s an unputdownable tour de force.)

Louise Willder | Oneworld

This is a prodigious, monstrous, stupefying, indescribable book (from T S Eliot’s blurb for The White Goddess by Robert Graves) I had never thought about how the blurb is actually a really well thought paragraph, it is usually what makes you part with your cash -how is it set out, is it talking to you, what language is used, are you been asked a question -it is all so interesting and really makes you think about books are marketedt.s. eliot on louis macneice: ‘his work is intelligible but unpopular, and has the pride and modesty of things that endure.’

Blurb Your Enthusiasm: A Cracking Compendium of Book Bl…

Willder] is a charming guide not just to blurbs, but to first lines, hatchet jobs, puffs … I couldn’t, as the cliché goes, put it down.’ I loved it - it was like having a good old natter over coffee with a writer / reader who loves books as much as I do. One for every bookish TBR for 2022!

The author does a stellar job of taking us through the history of publishing and the development of the blurb, the authors who hate it, those who burn it, the hyperbolic nature of Americans and the French who have a habit of avoiding the commercial nature of it. Highlights include the changing blurbs to attract new audiences to classics such as Jane Austen and the reflection of society's norms and expectations when it comes sexism and sexist tropes in books and publishing, the derogatory comments about women writers and their areas of focus, where men write on what really matters, for everyone, whilst women write for women! Do not be surprised if after reading this, you find yourself venturing into reading a genre you normally avoid, and wanting to read a pile of other books that you had not anticipated, that is how good this is.

Blurb Your Enthusiasm by Louise Willder | Waterstones

Ugaz’s case is all too familiar in Peru, where powerful groups regularly use the courts to silence journalists by fabricating criminal allegations against them.’ There are things that writers have always suspected. An emotional hook, concrete imagery, simplicity, a mystery withheld, a story: these entice readers and, according to psychologists, create the most activity in our brains. Read a blurb, or any persuasive copy, and feel your neurons fire with joy. I loved the chapter on the classics, the opening quote from Alan Bennett is all too true and highlights Wilders previous point about how a opening line can make or break a novel. Being a big whodunit fan I really found the section on writing blurbs for these books very interesting and it does explain why that sometimes the blurb is better than the actual book. The section of woman’s literature was my favourite I have had many of the same thoughts as the author, and I particularly loved the discussion and quotes from Marian Keyes. Which isn’t to say the season premiere, airing 21 years after the series premiered as an hour-long HBO special, won’t be considered an instant classic to many. Indeed, we now live in a world where Jon Hamm has spoken Yiddish on television, a true hallelujah moment for an admittedly small percentage of the world’s population, but a gift wrapped in a bow to Larry David’s most dedicated core. (We knew Hanukkah was coming early this year, but not this early.) I couldn’t resist Louise Willder’s Blurb Your Enthusiasm when it popped up on NetGalley many months ahead of publication. That wordplay, of course, only added to the attraction. Willder’s book is all about those 100 or so words, so important in persuading us whether to read a book or not. She should know, she’s been writing them for twenty-five years.Willder is an English copywriter. She has written hundreds of blurbs. She has blurbed bestselling romance books, reprints of literature classics, self-help books, mysteries, and more. She considers the blurb to be one of the minor arts of publishing. This is my perfect book. Written by a superstar copywriter with decades of experience writing book blurbs for the publishing industry, this is a fast-paced but comprehensive history of... the blurb. I'd forgotten about blurbs. But the process of getting blurbs - which the US journalist Rob Walker has termed "blurb-harvesting" - is thought, by some, to be a necessary part of modern book publishing. You send the manuscript of your book to another writer, hoping they'll like it, hoping they will give you a favourable comment to put on the cover. It's a weird transaction. No money changes hands. There is only one unspoken convention: if somebody blurbs your book, you should not blurb theirs. Not until a decent amount of time has elapsed, anyway. So you're asking somebody who is probably busy, and possibly even a rival, to do some work on your behalf, for nothing in return. Funder reveals how O’Shaughnessy Blair self-effacingly supported Orwell intellectually, emotionally, medically and financially ... why didn’t Orwell do the same for his wife in her equally serious time of need?’

Curb Your Enthusiasm review – Larry’s back, and funnier than Curb Your Enthusiasm review – Larry’s back, and funnier than

john yorke: ‘the shape of all stories; the enduring pattern of how someone is found by being lost.’ it's never a story (heaven forfend), it's a meditation, an exploration, a reflection. It is a 'tour de force.' I could quote the whole chapter so I had better stop.

Chartered Institute of Editing and Proofreading

Constructing an effective blurb is a task that many independent authors can find daunting – and it is a task that the editors helping them may find a challenge, too – so this book may be a great resource to recommend for help, advice and inspiration. But to be an editor is to love books, to want to make them the best they can be, and to want to see the authors we work with succeed, and Blurb Your Enthusiasm is ideal for us: people who love books, who find them interesting, and who would happily spend hours thinking about how covers work. Gotcha, didn’t it? That line got me too. It’s from a blurb for The Plague, and the nameless copywriter deserves a plaque. Those five words conveyed all the ominous menace of the book and got there a lot faster than Camus, bless him. With chapters on swearing, spoilers and silliness (all acceptable in moderation), Willder makes a fine case for the blurb as an art form in its own right.' The dazzling, staggering, astonishing, unputdownable* story of the book blurb, filled with writing tips, literary folklore and publishing secrets A book full of anecdotes from the author’s years of experience in publishing, shared with wit and passion - I can’t recommend it highly enough for enthusiastic readers out there.