The launches will be supported by a communications investment strategy as part of the brand’s ‘MAKE THE UNBORING CHOICE’ campaign that launched in 2020. Water, Lychee Puree (14%), Sugar, Fructose, Acid (Malic Acid), Stabilisers (Guar Gum, Xanthan Gum), Flavourings, Vitamin C, Sweeteners (Sucralose, Acesulfame K) The nutritional information for Rubicon mango, passionfruit and lychee flavour drinks show that they are all low in calories, with around 20kcal per 100ml. They also all have a low-fat content, with less than 0.5g per 100ml. Water, Mango Puree (19%), Sugar, Fructose, Acid (Citric Acid), Stabilisers (Guar Gum, Xanthan Gum), Vitamin C, Flavourings, Sweeteners (Sucralose, Acesulfame K)

And there is only 4% of Passion Fruit Juice from Concentrate in Rubicon Passionfruit (Sparkling), whereas in Rubicon Passion Fruit (Still) there is 13% of Passion Fruit Juice from Concentrate. Some people may also be concerned about the artificial sweeteners used in Rubicon drinks. These include Sucralose and Acesulfame K.With so many different types of drinks on the market, it can be hard to know which one is the best for you. Some people might shy away from Rubicon because they think it’s too sugary. But is Rubicon really that bad for you? Let’s take a closer look. What is Rubicon? There are also other Rubicon varieties available which include Rubicon Spring (Flavoured Spring Water Drink with Fruit Juice, Sweetener and Vitamins) and Rubicon Raw Energy (Carbonated Mixed Fruit Juice and Flavour Energy Drink with Added Caffeine, Vitamins, Sugar and Sweetener). Ingredients in Rubicon drinks Cash & carry/delivered wholesale is the bulk of our business, particularly for a brand like Rubicon, which was pretty much born in that sector of the market,” says Troy. “The support of the trade is critical to us and the response to the launch has been really good. Our wholesale customers recognise the size and scale of the opportunity.” Carbonated Water, Mango Purée (8%), Sugar, Acid (Malic Acid), Stabilisers (Gellan Gum, Pectin), Flavourings, Colour (Beta Carotene), Sweetener (Sucralose), Preservative (Sodium Benzoate) Rubicon Spring appeals to consumers across different categories. For those wanting a healthier alternative to a fizzy drink or fruit drink, it has all of the low calorie and healthier benefits of spring water. And for those coming from water or flavoured water where taste can often be bland and disappointing, it has a big hit of Rubicon flavour.”

Water, Passion Fruit Juice from Concentrate (13%), Sugar, Fructose, Stabiliser (Pectin), Flavourings, Vitamin C, Acid (Citric Acid), Sweeteners (Sucralose, Acesulfame K) One of the main ingredients in Rubicon drinks is sugar. Too much sugar can lead to weight gain, tooth decay and other health problems.

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Overall, Rubicon juices can be considered a healthier option compared to sugary sodas and some other fruit juices. They are lower in calories and provide a good source of vitamin C. However, they still contain high levels of sugar and some people may want to limit their consumption. We’re confident that our two new tropical Rubicon products will provide incremental sales opportunities for retailers, particularly as we head into the peak summer sales period where Rubicon sales more than double (IRI).

Troy continues: “We undertook our biggest ever research programme to fully understand the key drivers behind changing attitudes towards health. It highlighted an 18% growth in the number of carbonates shoppers who are also buying water and a 19% rise in the number who only buy water (Kantar). Many of these consumers are primarily looking to reduce their sugar and calorie intake. For example, the Rubicon Mango (Sparkling) contains 8% mango purée, whereas the Rubicon Mango (Still) contains 19% mango puree. We believe the world is an amazing place full of life, colour and cultures for us all to discover. Life is enriched beyond measure when we embrace new experiences and travel the path less easily followed.

Is Rubicon healthy or not?

Rubicon is a fruit juice drink that comes in both still and sparkling versions. There are different flavours available, including mango, passion fruit and Lychee.

The protein and salt content is very low for all of the drinks, with less than 0.5g per 100ml. And finally, all of the drinks (apart from the sparkling flavours) are a good source of Vitamin C, providing 30mg per serving. Is Rubicon healthy or not? What makes Rubicon Spring so exciting is that it appeals to consumers across different categories. For those wanting a healthier alternative to a fizzy drink orfruit drink, it has all of the low calorie and healthier benefits of spring water. AndFor example, the Rubicon Mango contains mango puree, whereas the Rubicon Passion Fruit contains passion fruit juice from concentrate. The other ingredients in Rubicon drinks include stabilisers, flavourings, sweeteners and vitamins.