Global Vice President 19 Crimes Franchise added, “We couldn’t be more ecstatic for Snoop Cali Gold. This is an especially celebratory launch, arriving on the heels of an incredibly successful year for 19 Crimes. It has been a pleasure to work with Snoop on this new wine and welcome the first Sparkling to his existing lineup.” While Snoop Dogg has lent his name to a number of products, Snoop Cali Red will be his first wine product. The theme of the launch centres around partying and celebrations, or as Snoop Dogg himself put it, an “O.G. party vibe”. Treasury Wine Estates-owned 19 Crimes has launched its first sparkling wine – a continuation of its partnership with iconic US West Coast rapper Snoop Dogg.

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Snoop Cali Gold is a 12% ABV sparkling wine comprised of 10% Muscat Alexandria, 26% White Riesling, 28% French Colombard and 36% Mixed White grapes.Crimes gets its name due to its Australian roots. In the 18th century, British citizens that were convicted of one of 19 crimes would be sentenced to live in Australia rather than death. We wanted something cool with that O.G. party vibe and I’m hyped to add Snoop Cali Gold to my 19 Crimes collection. This sparkling wine has a fun, fresh feel to it that people will enjoy. Let’s get it poppin with Snoop Cali Gold!” Hot on the heels of Snoop Cali Rosé and Snoop Cali Red (which has now launched in the UK) comes 19 Crimes’ third release in partnership with Snoop Dogg, Snoop Cali Gold.