a b c Parker, Bryan C. (January 15, 2021). "The next Parler: I tried four apps attracting right-wing users". SFGate . Retrieved January 16, 2021. That said, there are policies in place that allow Rumble’s moderators to reject certain content. For starters, they prohibit videos that: Sarasota's County welcomes Rumble". EDC Sarasota County. November 12, 2021 . Retrieved March 29, 2022. Harwell, Drew (August 12, 2021). "Rumble, a YouTube rival popular with conservatives, will pay creators who 'challenge the status quo' ". The Washington Post . Retrieved August 12, 2021. Culliford, Elizabeth (June 26, 2021). "Trump Joins Video Platform Rumble Ahead of Ohio Rally". U.S. News & World Report. Reuters . Retrieved June 29, 2021.

Schnell, Mychael (December 14, 2021). "Trump media company inks deal with video platform Rumble". The Hill . Retrieved December 14, 2021. Mondy, Ben (June 27, 2023). "Street League Skateboarding Is Now Streamed on Platform Known for Right-Wing Audience". The Inertia . Retrieved September 17, 2023. According to Pew Research, three-quarters of those who regularly get news from Rumble identify as Republicans or lean towards the Republican party. In contrast, 22% identify as Democrats or lean Democratic.

Newman, Kevin (February 19, 2022). "Investigating Canadian YouTube rival Rumble and its growing popularity among the world's far right". CTVNews. Rumble’s main advantage, as already mentioned, is that it’s less strict than other services when it comes to what you can post. While you can easily report inappropriate content on YouTube, for example, Rumble doesn’t give you that option.

Meet Rumble, the YouTube rival that's popular with conservatives". Fortune . Retrieved January 19, 2021. That deep engagement – allied with anti-mainstream media narrative – provides fertile conditions for monetisation in multiple ways – ads, donations, merchandise, events and festivals – as seen in Russell Brand’s case.”Coster, Helen (August 23, 2022). "Truth Social to join Rumble's advertising platform". Reuters . Retrieved September 5, 2022. Rumble's video platform is popular among conservatives [17] [35] [36] and far-right users [37] [38] [7] and has been described as part of " alt-tech" by various observers. [39] [40] [41] [42] Some see it as the only safe place for users to share controversial views from individuals who may feel marginalised or left behind by the big tech firms. Users do not need to search far on the app to come across election deniers and QAnon content. Mak, Aaron (December 15, 2020). "Meet Rumble, the YouTube Alternative Where Trump Could Still Win". Slate . Retrieved January 9, 2021.