LaLiga and Verizon teamed up this fall to create an eSports campaign tied to the larger eLaLiga Santander Fan Cup - a global FIFA gaming tournament. Leading up to the tournament, LaLiga ideated ways to reward Verizon Up customers through a gaming promotion called FIFA Celebrity Roulette. The goal of the promotion was to reach a diverse gaming audience through money can’t buy experiences using high-profile influencers while driving awareness for the Verizon Up program. This was achieved by working with a diverse influencer slate and live-streaming the activation across LaLiga and gaming partners’ Twitch. Additionally, winners were tasked to use LaLiga teams in their FIFA match, raising the profile and awareness of the league through the gaming experience. The FIFA Celebrity Roulette promotion filtered winners into three various event days, offering the chance to face off against one of four influencers. Over the three event days, the activation achieved over 2,600,000 video views with a peak of more than 82,000 thousand people tuning in live to watch the promotion winners face off with the celebrities on Twitch. All Verizon Up winners were given a new version of the FIFA 21 game to allow for accessibility among all registered players. On event day, the winners signed on for their 1v1 game against the celebrity of the day. During the match, the winners were featured on camera with the celebrity through Twitch and were able to chat about gaming, soccer, and life while facing off in a LaLiga FIFA match. How into sports are you? Suppose you have those aunts, uncles, and cousins who think they know everything in sports. In that case, it's time to test their knowledge with the help of the random celebrity generator. Just tell the generator how many random athletes you'd like for it to generate and voila! All your family or friends have to do is guess which sport the athlete plays, plus the highlights of their career.

The concept offered select Verizon Up customers the chance to play a 1v1 FIFA match against popular gaming influencers and current soccer stars. Winners were selected on a first come first serve basis through a sign up portal on the Verizon Up platform. Try using the random celebrity generator by first generating a celebrity actor and having people name the movies they were in. Sounds simple enough? It's a lot tougher than it sounds since the celebrity generator has hundreds of actors in its database. You can get someone more recent like Scarlett Johansson or George Clooney and then suddenly get John Wayne or Buster Keaton.• Name that Sports Star. For one, you can have a lot of fun with it, especially if it's free, easy to use, and accessible to anyone who can access the internet. You could add a new feature to game night or you could develop your own drinking game based on the kind of celebrities you generate - the sky's the limit. Or, you could test your trivia knowledge on the celebrities' specific genre, like athletes. With three event days over the course of one month, LaLiga and Verizon released each event day separately to attract different niche communities within the larger sports fan base to sign up for the chance to play the celebrity of their choosing. When the generator delivers the random celebrity, each person will have to name another star related to the first one and explain how the two are connected. The next person in the circle will then name another celebrity related to the second celebrity, the one the first person named, and so on. The person who can't name a star needs to take a shot. Let the games begin!• Test Your Trivia Knowledge.

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LaLiga was able to directly engage with 18 Verizon Up customers over the duration of the promotion, using the livestreams of the winners as ways to drive awareness and future signs ups for the Verizon Up program. The experience for the promotion winners and reach of the program as a whole met brand objectives and increased LaLiga’s relevance in the larger gaming space. Everyone has their favorite celebrity. Mine is Sean Connery, especially in his roles as 007 James Bond, but we're not just talking about actors here. We're talking about actors, athletes, singers, and presenters - the whole range of it. What if you had a random celebrity generator; what could you do with it?