I have tried to use an angled brush instead, and even when dampened, the formula of the Essence Strong Soapy Brow Styler isn’t great. It leaves the brows looking white with flakes of soap, rather than setting completely clear like soap stylers are supposed to.

To use the Catrice Brow Fix Soap Stylist, you simply spray the pan with a facial mist or makeup setting spray to lightly moisten the ‘soap’. People are obsessed with the trend for many reasons. One of the biggest reasons is that it "has a lifting effect and opens the eyes, exposing more lid and giving the brows a fuller, more youthful appearance," says New York City-based celebrity makeup artist Judi Gabbay. And she’s not alone in that sentiment. Florida-based MUA Allison Kaye agrees and says that soap brows “help give you a natural eye and facelift,” contributing to a more sculpted, bright-eyed appearance. Then gently “lather up” the Brow Soap with a spoolie brush, distribute it on the eyebrows with the brush and bring them into the desired shape. This will make already very full brows appear even denser; if you have rather thin brows by nature, the Brow Soap provides fantastic volume in no time at all.“

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Ahead, we discuss everything you need to know about soap brows, including how to get the look at home, what products we — and the pros — recommend, and more. Our breakdown includes expert insight from Gabbay and Kaye. Get all of your soap brow questions answered ahead. Simply moisten the included mini brow brush with a hydrating or fixing mist, capture some of the product and shape the brows in your desired style – the new generation of eyebrow gel.”

Over 70 % of products from Essence are vegan, as the brand tries to use only natural ingredients. The German make-up manufacturer offers a large selection of products so that you can experiment with your looks and create any type of makeup (both everyday and festive). I’ve only ever tried one soap brows product at this point, and it’s the Revolution Soap Styler, but the Essence Strong Soapy Brow Styler is a little disappointing.The soap is completely clear within the tin, and you’re supposed to dampen the soap with a setting spray, or facial mist to help liquidise the soap to coat the spoolie’s bristles to then use on the brow hairs.