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PHINDA GAME RESERVE, HLUHLUWE, KWAZULU-NATAL, SOUTH AFRICA - 2018/11/14: A guide pours Amarula into . It’s a super festive ingredient in holiday cocktails, but it’s SO versatile and delicious that you’ll want to make cocktails with it all year round! This includes HERD – South Africa’s first Elephant orphanage, which aims to give orphaned elephants a fighting chance by stepping in as their family and protecting them when they need it most. Conning said that the turning point came for the brand when Distell asked a few pertinent questions about its positioning and how it saw itself versus its potential.

The tassels on each bottle are also made by a black empowered female charity in South Africa where women have been given employment to make them. The World's 50 Best Bars for 2023 named: London dominates but Barcelona's 'Sips' takes the top spot. So if you’re a gin lover and you’re expecting your yearly top up of gin, these 3 cocktails are ones to get prepared for so you can go from tearing open wrapping paper to sipping on something seasonal within minutes of seeing you’ve received a bottle gin. The news follows the company releasing a vegan variant of its cream liqueur named Amarula Vegan that tapped into the trend for non-dairy and plant-based preferences for drinks. Once the Amarula liquor and gin is made, the company employs local communities to make the fabric tassels that wrap around the neck of the bottles.

SL: “Premium botanicals – juniper berries, orange peel and blossom, and Ghanaian grains of paradise. The company set up the Amarula Trust in 2008 with the aim of safeguarding elephants, which are facing changes to their habitats and poachers, by working with local groups. The 40 coolest neighbourhoods in the world for 2023 named by Time Out: Laureles in the Colombian city of Medellin is No. To mark the end of the 2023 marula harvest, Forbes sat down with Shuhui Lim, a global ambassador for Amarula. Once the elephants have had their share, the marula fruit is hand-picked, washed and pulped for distillation.

The reason we’ve moved into innovation at break-neck speed is because bringing new consumers to our brand is really important. Speaking of this revelation, Charmelle Conning, global brand lead at Amarula told db: “What we’ve seen with our flavours is that it’s actually de-seasonalising the brand. Amarula African Gin was launched in the UK first, followed by France, Germany, and Poland all of which, are poised to taste the spirit of marula fruit for the first time. For example, Raspberry Chocolate Baobab has more appeal during summer, whereas Vanilla Spice is seen as a very kind of festive serve.