About six hours after applying I was still resolutely flake free and none of the formula had transferred - a solid achievement with my hooded lids. Four hours after that one tiny smear had besmirched my upper lid, which is about six smudges fewer than your average formula and very impressive indeed. verifyErrors }}{{ message }}{{ /verifyErrors }}{{ This is a mascara you wear when you want to get noticed and in turn you will notice that you’re wearing it. Even an accidental glance on the reflective side of my kettle had me thinking, hello lashes! Friends may ask what mascara you’re wearing, your partner will probably venture a tentative “you look… nice?” while praying they haven’t forgotten some important occasion that warrants the extra effort. It’s that kind of mascara. Surprisingly for such a dramatic and hard-wearing formula, Diorshow Iconic Overcurl promises to ‘rinse away easily with lukewarm water, no makeup remover required.' Such easy, chemical free removal is usually limited to tubing formulas like Kevyn Aucoin The Volume Mascara, which tend to sacrifice lash-bulking powers for easy wear and removal. But sure enough a reusable pad doused in warm water was enough to sweep away the mascara without much scrubbing required on my part. I’m not quite sure how Dior managed to pull that one off, but hey, why question it. Plenty of mascaras are easy enough to apply, but far fewer can be described as enjoyable like Diorshow Iconic Overcurl. The feeling of pulling the bushy curved brush and stretchy formula upwards through your lashes is genuinely gratifying. As is the fact that even one coat gives an impressive degree of volume and lift. Many will find a single coat is enough for their requirements, certainly If I was planning to wear this during the day or to work I'd probably stop at one.