On Tuesday, TikTok star and beauty guru Mikayla Nogueira posted a 44-second TikTok video reviewing the new L’Oreal Telescopic Lift mascara. After stitching another creator’s video, Nogueira tried the mascara for herself, before declaring that it would be hard for another mascara to compete. It’s unclear whether it was a paid post, but the video’s description contained the hashtag #LorealParisPartner. no hate its just super disappointing because as ‘influencers’ people are putting their trust in us and this isnt cool #mikaylanogueira ♬ Chill Vibes – Tollan Kim I’ve become obsessed with finding the hottest new viral mascara - from Pat McGrath to Benefit, Charlotte Tilbury to Too Faced... A beauty editors thoughts on mikaylanogueira, #mascaragate and the actual #lorealtelescopic mascara

Telescopic Lift Washable Mascara, Lengthening L’Oréal Paris Telescopic Lift Washable Mascara, Lengthening

Mikayala I’ve watched you for a long time now, ” reads a comment that has been liked 23,000 times. “Please don’t insult our intelligence like this…” The secret behind its incredible lifting ability? Well it’s all thanks to L’Oréal Paris’ first-ever exclusive double hook brush technology! If you’re on TikTok, it was virtually impossible to miss the “mascaragate” drama of the past week. (It’s only been a week?!) The whole thing involves L’Oréal Paris’ new Telescopic Lift Mascara There’s more drama in TikTok’s beauty community this week, and like all serious matters, it revolves around a new mascara. TikTok star @Glamzilla showed her followers just how long it made her lashes - and fellow beauty fanatic @MikaylaNogueira even went as far as saying that 'this is better than Sky High', which is a mascara from Maybelline that went viral last year.With its 24 hour wearing power, your lashes will be feeling nourished, lifted and protected - what more could we ever want from a mascara ey?

L’Oreal Paris’ new Telescopic Lift Mascara that I tried L’Oreal Paris’ new Telescopic Lift Mascara that

This brand-new technology grabs and lifts all lash types from the shortest to the longest, for up to 5mm longer looking lashes. I personally love the brush design, and how it glides through my lashes, ensuring there aren’t any lump, clumps or spider lashes in sight!" One of my housemate’s even commented on them and wondered if they were extensions - only without the price tag and monthly upkeep!" As for the ‘lift’ part of the mascara? It means more length, more curl, more volume - so everything I want from a budget mascara! Nogueira has not responded to the controversy since posting the video and neither she nor the L’Oréal Group responded to Rolling Stone‘s requests for comment. Many additional comments ask whether Nogueira was paid for the post, which would require disclosure (and a #ad) according to rules set by the Federal Trade Commission. The FTC’s Truth In Advertising policies also mean Nogueira could potentially be fined if they find she was dishonest in a paid advertisement. But beyond the rules, the discussion has also frustrated fellow influencers, who have said Nogueira’s video could make people doubt the authenticity of their favorite creators.THESE ARE THE LASHES OF MY DREAMS!! @lorealparisusa never lets me down 😭 #TelescopicLift #LorealParisPartner #LorealParis @zoehonsinger ♬ original sound – Mikayla Nogueira Story Saved You can find this story in My Bookmarks. Or by navigating to the user icon in the top right. Most Read And the latest that’s been going viral is the Telescopic Lift Mascara from L’Oreal Paris. Best of all? It costs less than you’d think too! So whether you have long, luscious lashes or short little beauties, this brush will help capture them all and not only lengthen but lift lashes for up to 24 hours!