Hisense E7HQ is a great choice for those who want an affordable 4K QLED TV. You get a colorful, crisp image, although the HDR brightness could be better. And the design of the TV will be a nice addition to your room. It is a pity that the sound is not quite up to par, but this is easily solved by connecting a separate sound bar.

The new OLED and Mini LED sets take top billing for 2021, which has led to the QLED/ULED options shuffling down the line to make space, the A7G looking to offer HDR performance at an affordable price. With SDR content it fires on more cylinders. As is Hisense’s trademark, images are delivered with a strong sense of colour – primary colours have the look of children’s colouring book in how punchy they look. Complexions are warmly expressed (perhaps overcooked in some places) but it makes for an attention-grabbing image. It’s a curious situation, perhaps exacerbated by the new models in the Hisense range taking more importance. While the Hisense remains a capable performer, it falls short of in a few areas. Subtitles and audio description information displayed on electronic programme guide more info panelAssembly is easy and, like before, there’s a cable clutter system to route cables through the protruding ‘feet’ of the stand for a tidier area. The stand supports the TV well, just like it did on the older model, but it takes up a lot of space. We’re now onto VIDAA U 5.0 and if there’s a difference between this version and previous one, then I’m not seeing it. That said, despite its plain appearance, there’s no argument about navigation and operation. The VIDAA interface is easy to use and there’s something to be said about an interface that settles for that level of simplicity. Max light output HDR (high dynamic range) while displaying small white square taking up 10% of the screen (measured in Nits)

The interface is separated into several sections, but apps is where the action is. The app selection is focused rather than bountiful; Netflix has pride of place on the top row and all the UK catch-up apps are covered (as Freeview Play), with Disney+ and Britbox available also. There’s VIDAA Free, which rounds up a selection of free content from the likes of Plex, Vevo, YouTube and Facebook Watch for more options. Subtitle and audio description information spoken on the electronic programme guide more info panel

Percentage luminance drop at 20 degree vertical angle from the centre of the screen with 50% white output Max light output HDR (high dynamic range) while displaying a live scene and white square taking up 60% of the screen (measured in Nits) Percentage Luminance drop at 35 degree horizontal angle from the centre of the screen with 50% white output Percentage luminance drop at 35 degree horizontal angle from the centre of the screen with 100% white output