In 1933 Antonio Zanussi launched REX, the company's newest trademark at that time, to coincide with a huge media event of the day: the new record for a transatlantic crossing (Gibraltar to New York) with which the Italian liner “Rex” conquered the Blue Riband.

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saw the first appearance in Italy of a fridge with a –12C compartment that was suitable for the conservation of frozen food – the “Freezermarket” Rex. In the following year, Zanussi put its first dishwasher on the market.Keep it simple with this stainless steel design that will blend well with any kitchen décor or theme. saw the production of the first Zanussi washing machines. The same strategy underlay the creation, a year later, of the company’s Design and research Centre. The death of Lino Zanussi and his closest assistants in an airplane crash in Spain on 18 June 1968 marked a change of strategy. In the meantime the economic situation in Italy had changed and with plans for diversification undermined by the difficulties being experienced by Italian industry in general, Zanussi slipped towards financial crisis in the late 1970s and the first half of the 1980s. The recovery process began in 1985 after Electrolux acquired the company in late 1984. [2] rotating base– Perfect for both left and right handed users, move and rotate the kettle to fit your needs. This was changed in the late 1990s and early 2000s as Electrolux sold or gave away the regional service centres, generally to the existing management or to area managers to run as independent businesses.

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Ghoshal, Sumantra; Haspeslagh, Philippe (1990-12-01). "The acquisition and integration of Zanussi by Electrolux: A case study". European Management Journal. 8 (4): 414–433. doi: 10.1016/0263-2373(90)90102-C. ISSN 0263-2373. Wulfing, Kathryn W. (2003). Compasso D'oro And Changes In The Italian (Master of Science thesis). CiteSeerX 10.1.1.515.4533. While you can take the guesswork out of refilling with the handy water indicator, added for extra convenience. Once the water has been boiled, this kettle keeps the water warmer for longer, as it features a concealed stainless heating element and for added extra safety, it has boil–dry protection to prevent the kettle from boiling while empty and becoming a hazard. Features and Benefits In 1960, Zanussi started producing TV sets. By 1962, Zanussi exported its products to 60 countries.In 1946 Antonio Zanussi died and management of the family business passed to his sons Lino and Guido. Under the leadership of Lino, the company developed into a modern industrial concern and in 1951, with a workforce of over 300, the company began to diversify into gas and electric, and combined gas/electric ovens; and, with growing availability and popularity of gas cylinders, Zanussi brought out their first gas cooker – the Rex 401. This convenient, stainless steel cordless kettle with 4 kettle boiling temperatures, ranging from 70°C to 100°C. While boasting a water capacity of 1.7 litres, allows you to make up to 7 standard cups per boil, great for making hot drinks for the whole family or friends. It also features a 360° rotation base, making it ideal for both left and right–handed users to use, as you rotate it in any direction with ease.

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In 1959 Zanussi launched the first “Supermarket” fridge with automatic defrosting and two compartments with separate temperature controls. At the end of the 1950s, Zanussi launched its “Tropic System” featuring a rounded style. Meanwhile, the washing machines were already into the second generation, with front-loading, and five washing programmes, developed with an eye for the requirements of the important German market. Upgrade your kettle to fit your contemporary kitchen or office with this ZEK-1290D-SS Cordless Kettle from Zanussi. A factory was opened at Porcia in 1954 and a Study Centre was established to research and design new appliances. Until the end of the 1980s Zanussi service was run from Reading, Berkshire and was a network of independent repairers. Zanussi ( Italian: [dzaˈnussi]) is an Italian producer of home appliances that was bought by Electrolux in 1984. [1] Zanussi has been exporting products from Italy since 1946.

This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. In the early 1990s Electrolux amalgamated all its UK brands under one service entity. This entity was split, dependent on region, between the Zanussi service agents and the local Electrolux Service Centre. In general those in a high population density area were given to the Electrolux employed centres. Tricity Bendix, Electrolux and AEG as well as Zanussi were all to be serviced by the one network. Electrolux - History time line". electrolux.com. 2010-02-03. Archived from the original on February 15, 2008 . Retrieved 2012-09-28. This service network was re-branded and became Service Force which still exists today but is, once again, all operated by independent service companies who repair and supply spare parts for all of the brands. A crucial part of any kitchen, we have a wide range to choose from with appliances from all of the big household brands including Russell Hobbs, Breville, Bosch, Morphy Richards and Haden, among many more.