Rebecca Law, Head of Licensed Product, RMS International Ltd, said: “RMS are delighted to be collaborating with BBC Studios once again with the introduction of top toy property Hey Duggee to our growing licensed portfolio. Building on our already strong offering with key preschool products ranging from dough, bath puzzles to wooden arts & crafts. We are committed to developing an exciting, sustainable range whilst offering great value.”

Hey Duggee Weebles - One Supplied At Random - The Online Toy

Existing licensees Ravensburger, HTI Toys and 8th Wonder are expanding their ranges following good performance. Ravensburger have renewed their agreement for puzzles and games including Memory; HTI Toys are expanding into 3D games to add to their role play, cases, musical instruments and outdoor products; and 8th Wonder are growing their range of wooden toys. BBC Studios recently announced new partnerships for Hey Duggee with H&A for health & beauty products and an expanded range of wheeled toys and ride-ons from MV Sports BBC Studios Kids & Family and CBeebies are delighted to announce a dual commission for the hit preschool property Hey Duggee.RMS has also signed a complimentary agreement for arts & crafts products in the UK to include dough, bath puzzles and wooden arts & crafts toys; set to launch in Spring 2023. Since launching in 2014, Hey Duggee has become a six-time BAFTA and international Emmy award-winning hit. In the UK, Hey Duggee was the most-watched kids’ show on CBeebies in 2021 and was streamed more than 250m times on BBC iPlayer in 2021. There will be a fifth series of the multiple BAFTA and International Emmy® award-winning series as well as a brand-new spin-off called Hey Duggee’s Squirrel Club. Both series are created by Grant Orchard, Senior Director at Studio AKA. Sue Goffe, Managing Director of Studio AKA said: “We have some excellent new episodes in the pipeline that are sure to delight kids - and their parents ! We are also very excited for Hey Duggee’s Squirrel Club. We’ve developed a wealth of Hey Duggee characters over the years and this new spin-off series will be brilliant at giving those characters their own space to shine.”

Hey Duggee - CBeebies - BBC

Each episode features members of the Squirrel Club exploring, learning and overcoming challenges to earn a new Badge from Duggee – making new friends along the way.Hey Duggee’s Squirrel Club consists of 26 x 7 minute episodes and brings all the beloved characters from Hey Duggee to screen in a new format where viewers at home can also be a part of the Squirrel Club. Golden Bear named master arts & crafts licensee; complimentary agreement signed with RMS for additional arts & crafts products Hey Duggee is created and produced by Studio AKA with BBC Studios Kids & Family and CBeebies. Hey Duggee airs exclusively on CBeebies in the UK and all episodes to date are available to stream on BBC iPlayer. Further afield Hey Duggee broadcasts in 75+ countries including the US and Australia. We’re delighted to announce new partners who will help to grow our Hey Duggee licensing programme. Hey Duggee is such a colourful, fun and inclusive show and we’re really excited about the innovative and engaging products which our new and existing licensees are bringing to us,” said Mandy Thwaites, Director, Magazines & Consumer Products, UK Division, BBC Studios. Additionally, Hey Duggee has over 1.2 million fans across its social channels and its official YouTube channel has over a billion lifetime views. Recently Hey Duggee teamed up with Sir David Attenborough for The Green Planet Badge a special episode to share the wonder of plants on CBeebies, BBC iPlayer and YouTube.

Hey Duggee Weebles Figure - DuggeeToys from Character

Educa Borras have also agreed a deal for Spain covering puzzles, arts & crafts, ride-ons and role play joining existing licensee Bizak, master toy partner for Spain.Cecilia Persson, Managing Director of BBC Studios Kids & Family said: “We are so pleased to be working with the incredibly talented Studio AKA to deliver another brilliant series of Hey Duggee. We know the new Hey Duggee’s Squirrel Club will be a winner with fans. It taps into the have a go spirit of Hey Duggee very nicely, and it gives the viewers at home the chance to be a part of the Squirrel Club.” Since its first broadcast in 1922, the BBC has championed storytelling and built a reputation for innovation and quality. Across TV, radio and online, its output has had a significant impact on broadcasting and society, shaped social attitudes and demonstrated that the BBC has been a constant pioneer from its inception to the present day. As the BBC marks its centenary in 2022 it will mark the occasion with a series of special events and programmes to celebrate the unique role it plays in public life and reflecting its to inform, educate and entertain audiences in the UK and increasingly around the world. About BBC Studios We’re delighted to announce new partners who will help to grow our Hey Duggee licensing programme." — Mandy Thwaites, Director, Magazines & Consumer Products, UK Division, BBC Studios Hey Duggee is a fun and inclusive series devised by Grant Orchard, senior director of Studio AKA, and narrated by comedian Alexander Armstrong. BBC Studios and CBeebies recently announced it had commissioned a fourth series of the hit animation.