We have done this by developing a sunscreen brand that delivers to the highest standards when it comes to product performance including; durability, water resistance, high-level UVB- and UVA protection, and broad-spectrum protection. But at the same time we have improved our formulations to be safe for the skin, AllergyCertified and hypoallergenic, and to be less damaging to the environment by leaving out UV-filters that are known to cause a thread to the environment. Dr Hiva Fassihi explained that ultra-violet radiation comes from the sun and its split into UVA and UVB – that’s what mainly gets to our skin on Earth.

Some people are prone to getting breakouts or spots, some have very dry skin so you can really tailor your sunscreen for your face, dependent on your skin type.’

Wear a seperate sunscreen on your face

But to prevent your toddler to play outside in the sun completely is just cruel. Therefore, it’s important to teach your children from an early age how to protect themselves in the sun – and hopefully it will help them develop good habits that can last a lifetime. Try to make the application more fun by getting creative. Here is a tip: Make them guess the picture you are drawing as you squeeze the sun cream onto their skin and tell them they can help ‘rub it out’. Or do a ‘Join the dots with the sun cream, letting them spread the cream from one dot to another. Although you don’t necessarily need to get a separate sunscreen for your face, Dr Hiva Fassihi encourages people to use a separate sunscreen as ‘the facial skin is very sensitive and varies in different people’ for instance many body sunscreens are quite heavy and may not be suitable for blemish-prone facial skin: And should you use it all the way through the year, because you’re still going to make a change to the cumulative amount of UV that your skin is exposed to.’ And this is applies to everyone, no matter your skin tone

Generally, and particularly with people with fairer skin types, I would advise you should always use an SPF50 to achieve the best effects on the skin.’ P20 has been specially developed with focus on the fact that we want consumers to continuously want to use our products to make sure that they are protected throughout their entire life. I would recommend that everyone wears an SPF everyday because I do think it makes a difference, not only from the perspective of protecting against skin cancer, but also from an ageing point of view in the long-term.’ Dr Hiva Fassihi tells Metro.co.uk. And that ‘it’s important that we use suncreens that cover against UBV and UVA, both for skin cancer prevention and for ageing.’UVB has a shorter wavelength and it’s a bit more damaging in that it can cause sunburn and is definitely associated with causing skin cancers in future life.

If you’ve got a darker skin-type, I think an SPF30 or above is probably satisfactory and will definitely make a difference with features of ageing, particularly pigmentation and loss of elastic tissue.’ Dr Hiva Fassihi explained. Protect yourself against UVB and UVA As a parent it’s a daily task to take precautions to protect your sweethearts – especially from the sun. The best advice is to keep children out of direct sunlight as studies shows that most of the sun damage suffered by our skin occurs before the age of 20. When developing and optimizing our products we focus on the sensory feel of the product as we know that a light and unique texture is key when making consumers want to use a product every day – all year round.P20 has a unique lightweight formula that’s easily absorbed into the skin. It provides a durable protection with no visible trace in just 15 minutes, meaning your family will be ready to get up and go in no time. Furthermore, the range is free from fragrances and colorants, making it the perfect sun protection solution for the whole family. Minutes to burn without sunscreen x SPF number = maximum sun exposure time There are two main types of suncreen: chemical and physical (mineral) We believe that you get the best protection from a sunscreen that delivers a high-performance protection and a texture that you would want to apply to your skin every day. In our unique sunscreen formulations we have developed our product ranges to deliver the best in sun protection and give you the option to choose from both our creams and ethanol-based (clear) sunscreens. Our products have been tested and is proven to deliver on all the parameters that we list on the products. At the same time our formualtions have been tested in user studies to make sure that our formulations also meets the requirements of the consumers when it comes to the sensorial feel of the product in use on your skin. The sum of it all is a unique sunscreen that deliveres the best product and ensures that our consumers will want to apply and reapply P20 today, tomorrow and in the future ahead.