In 2021, Rubicon launched an energy drinks range, called Rubicon Raw Energy. It was launched in three flavours, orange & mango, raspberry & blueberry and cherry & pomegranate. [3] In 2022, an apple & guava flavour was released. [4] In 2023, pineapple & passionfruit was added to the range. For example, the Rubicon Mango (Sparkling) contains 8% mango purée, whereas the Rubicon Mango (Still) contains 19% mango puree. One of the main ingredients in Rubicon drinks is sugar. Too much sugar can lead to weight gain, tooth decay and other health problems. Light - Have a job that involves long periods of sitting (office-based / driving) or are home-based and sitting for much of the day. Typical jobs: office worker, sales rep, bus/taxi/lorry driver.

to challenge Rockstar with Rubicon Raw Energy range AG Barr to challenge Rockstar with Rubicon Raw Energy range

Rubicon RAW Apple & Guava joins our three existing, great tasting flavours and has exceeded our expectations in research with 90% of shoppers saying that they would buy it again and 87% rating it as good or excellent *3. Moderately active - Do light to moderate intensity exercise 3-4 times a week. E.g. going to the gym / swimming / cycling / horse riding / dance classes / playing golf. Daily dog walking (brisk pace, twice a day).Rubicon RAW from Barr Soft Drinks has made a significant impact in its first 12 months, selling over 11 million cans *1. In market research, consumers said that Rubicon RAW delivers on taste and exciting, interesting flavours more than its Big Can Energy competitive set *4. The Rubicon RAW Apple & Guava flavour allows us to grow our brand, but more importantly, it allows stores to invigorate and excite their category with a product that has delivered exceptional results in consumer research.”

Rubicon Drinks - Wikipedia Rubicon Drinks - Wikipedia

Artificial sweeteners have been linked to cancer and some studies have also linked artificial sweeteners to health problems such as weight gain and diabetes. However, more research is needed to confirm these effects. Inactive - Do very little exercise, going for the occasional walk (moderate pace, low intensity). Spend majority of leisure time doing activities such as watching TV, playing computer games, on the internet, reading, cooking, driving, general household chores. READ NEXT: The best vitamin D supplements The best energy drinks you can buy in 2023 1. Red Bull Red Edition: Best energy drink overall Ginseng, in its fresh form, is a type of root popular in traditional Chinese medicine. It’s widely taken for its antioxidant properties and possible increases in mental performance and energy levels, although many of its health benefits remain unproven.

Carbonated Water, Sugar, Passion Fruit Juice from Concentrate (4%), Stabilisers (Gellan Gum, Pectin, Gum Arabic, Glycerol Esters of Wood Rosins), Acid (Malic Acid), Flavourings, Preservatives (E452i, E202), Antioxidant (Ascorbic Acid), Colour (Beta Carotene), Sweetener (Sucralose)

Rubicon RAW accelerates growth with new flavour - Grocery Trader Rubicon RAW accelerates growth with new flavour - Grocery Trader

The table below displays the nutritional information (per 100ml) for Rubicon mango, passionfruit, and Lychee flavour still drinks as well as one sparkling variety. Flavour remains important to energy drinkers; they are “looking for more than functionality” and want “a great tasting product”. The protein and salt content is very low for all of the drinks, with less than 0.5g per 100ml. And finally, all of the drinks (apart from the sparkling flavours) are a good source of Vitamin C, providing 30mg per serving. Is Rubicon healthy or not?The energy market is changing and consumer needs have changed. Energy is no longer the reserve of the traditional young gamers. Innovation has seen the consumer base shift and the category must be exciting and varied to keep a broader range of shoppers engaged. L-carnitine is a nutrient that helps transport fatty acids to your cell’s mitochondria, where they can be turned into energy. While we’re still learning about the various roles it plays in the body, it’s generally agreed that L-carnitine contributes to brain and heart function, muscle movement, and many other bodily processes. Vegans tend to produce lower amounts of L-carnitine, so supplemental amounts of this may be beneficial for those avoiding animal products. The sugar content is high for all of the drinks, with 4.4-4.5g per 100ml. That’s around 1 teaspoon of sugar. Finally, the Rubicon Raw Energy drink contains caffeine. Caffeine is a stimulant that can cause jitters, anxiety and insomnia. It is important to limit caffeine intake to 400 mg per day. A can of Rubicon Raw Energy contains 80 mg of caffeine, which is well within the recommended limit. However, people who are sensitive to caffeine may want to avoid this drink.

Rubicon - AG Barr Rubicon - AG Barr

Note: With this being the highest concentration caffine beverage on our list, we would encourage you to employ caution and restraint when consuiming it. Always follow the manufacturer’s guidelines as well as any advice you may have received from healthcare professionals. All of the Rubicon drinks contain water, sugar and fruit juice. The type of fruit juice used varies depending on the variety of drink.Overall, Rubicon drinks are safe to consume. However, if you are concerned about any of the ingredients, you should speak to your doctor or a registered dietitian before drinking them. Rubicon juices – Nutritional information Other ingredients that may be of concern include flavouring. Some flavourings, such as artificial raspberry flavouring, have been linked to cancer in animals. Following consumer research, Barr found that 10% of the population drink “big can” energy drinks and 26% are “heavy drinkers” – drinking more than twice a week. Rubicon Exotic Juices ( Rubicon Food Products Limited) is a beverage manufacturer with headquarters in Richmond Hill, Ontario, Canada and Milton Keynes, United Kingdom. It was founded in the United Kingdom in 1981. The company specializes in producing juice drinks from exotic fruits, and produces energy drinks. The company is owned by A.G. Barr. Adrian Troy, marketing director at Barr Soft Drinks, said: “The average age of an energy drinker is older than one might think at 31, and their needs are moving on.