As the creator of ADAT, Alesis helped introduce a whole new generation of musicians into music technology at a time when most recording gear was massively expensive and hard to use.Taking this ethos, Alesis continue to create a wide range of reliable quality instruments and recording gear at affordable prices. Series With the SamplePad's easy-to-use interface, you won't be rifling through endless submenus and categories to find the sound your looking for. Simply strike the pad you want to change, dial to the sound you want and you're done. If you discover a great combination of sounds you want to keep together, simply designate it as a kit and the SamplePad will save it for easy recall anytime you want. Alesis was established in 1980, and built a strong brand using innovative semi-conductor chip technology and industrial design to bring down the cost of studio recording equipment without sacrificing quality. In recent years, Alesis' range of electronic Drum kits have been hugely popular, with theirkits providing fantastic value for beginners and casual players needing a cost effective silent practice kit. They have recently redesigned the AlesisDrumkitrange with the NitroKit, ForgeKit and StrikeKitoffering a fantastic range to suit all budgets.