The tree design was inspired by the time the inventor, Julius Sämann, spent in the forests of Canada, extracting essential oils.

Having sold billions of Trees worldwide, and with sales in the UK currently flourishing, it certainly looks as though they are well-equipped to rise to the challenge.

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The Magic Tree air freshener: where it came from, and why it's so successful". ArnoldClark.com. 2014-02-25. Archived from the original on 2016-07-28 . Retrieved 2018-02-03. The Magic Tree car air freshener – now more commonly known as the Little Trees air freshener – has become a motoring icon. In 2006, Car-Freshner won a suit against UK-based Tetrosyl Ltd for producing a tree-shaped air freshener that "included snow, flashing lights, the shape of a tub at the bottom". [9] [10] For other uses, see Little tree (disambiguation). Little Trees hanging from a car's rear view mirror One tester described Golden State Delight as “overly ripe banana”, but it left everyone else confused as to what it was actually supposed to smell like. That’s not necessarily a bad thing, but our testers ranked this California Scents last, and by some distance. One said it was like a cheap whisky, another thought it was like rotting bubble gum, while other responses included petrol, and it made another tester cough.

Greenbaum, Hilary; Rubinstein, Dana (March 2, 2012). "Who Made Those Little Trees Air Fresheners?". The New York Times Magazine.O'Connor, Deb (August 2005). "Little Trees: An American icon born and raised in Watertown" (PDF). Absolutely Business. pp.18–23. Archived from the original (PDF) on October 9, 2011 . Retrieved 29 Sep 2011. Watson attributes this to the “continued effectiveness, quality, and value of our products.” Clearly, the popularity of car air fresheners is showing no sign of diminishing any time soon – though improved and more efficient air conditioning systems, and even built-in air fresheners in some cars, are likely to prompt Little Trees to continue to innovate.

A little change for Magic Tree". CAT. 2011-08-25. Archived from the original on 2017-05-06 . Retrieved 2018-02-03. One of the most recognisable brands in the UK aftermarket, [Magic Tree's UK distributor has] announced that from this month the Magic Tree brand will change its name to Little Trees.

Car-Freshner fiercely defends its trademark of the tree-shaped air freshener design, and has filed several lawsuits against makers of lookalike products and against companies that use their products in other commercial media. [6] We asked Watson what he feels the key to the Little Trees air freshener success is, and he told us that it's most certainly their "unflinching dedication to quality,” going on to say: “The product may look simple, but everything from the proprietary fragrances to the special pouch that seals in fragrance is subject to our rigorous quality assurance testing.” The air fresheners are available around the world, from the beaches of Spain and Australia, to the taxis of New York and Rio de Janeiro. In the UK, previously they have been known as Magic Trees, and in parts of Europe it’s known as WUNDER-BAUM (Germany, Poland, Sweden, Norway, Finland) and ARBRE MAGIQUE (France, Spain, Italy), but the iconic tree shape and quality remain consistent. Unwanted Food or Drink Products - Once supply conditions are broken, there are a number of factors outside of our control that can affect the quality of a product. Therefore perishable goods such as food and drink cannot be returned. Makers of Pine-Tree Deodorizers Allowed to Proceed With Lawsuit Against Getty Images" . Retrieved 2011-11-22.

Facing a trademark infringement lawsuit, Sun Cedar files for bankruptcy and closes its doors". LJWorld.com . Retrieved 27 October 2016. If a Tree Falls on a Corndog ... Austin novelty card company gets crushed by lawyers and money". Austin Chronicle . Retrieved 2011-11-22. High Court Grants Breathing Space to Tree-Shaped Air Fresheners". Archived from the original on 2012-08-23 . Retrieved 2011-11-22. Little Trees are disposable air fresheners shaped like a stylized evergreen tree, marketed for use in motor vehicles, and most commonly seen hanging from rear-view mirrors. They are made of an absorbent material produced in a variety of colors and scents. For reasons of hygiene and safety, personal grooming products, cosmetics or items of intimate clothing cannot be returned.Watson remained tight-lipped, comparing the secrecy around the composition of the air fresheners to the recipe for Coca Cola. “The makeup of the Little Trees air fresheners is a closely guarded secret,” he said, assuring us that “…all the components of course are of the highest quality to ensure performance and safety.” 2013 was a record year for Little Trees Watson told us how Little Trees are constantly developing new fragrances to meet consumer needs – Relax and Pure Steel are two particularly popular new options, with “striking designs” designed to “appeal to consumers who need their car air freshener to look eye-catching as well as perform to the high standards expected of a LITTLE TREE air freshener.”