YouTube Shorts are a straightforward format to ask for user-generated content (UGC) because Shorts can be created by anyone, anywhere, with access to a smartphone. So, for example, you could send your new product to a group of brand loyalists and ask them to create YouTube Shorts that showcases the unboxing experience to help expand your brand reach. Save money To record a 15-second video clip, hold the red record button or tap it to start recording and then again to stop

And short-form video is no stranger to YouTube. The channel’s first ever upload was only 18 seconds long. Add the details of your Short and select whether you want to video to be public, unlisted, or private While this wasn’t always the case, we’ve got good news. Starting in early 2023, Shorts creators can qualify for the Partner Program, which means they can earn ad revenue from YouTube. If you want to record a full 60-second video, tap the number 15 above the record button to change the video length to 60-secondsIf you want to dive deeper into editing, tap the timeline icon to change when text appears on the video timeline To start sharing in Shorts ad revenue, monetizing partners will need to accept the Shorts Monetization Module – terms that let you earn from ads and YouTube Premium in the Shorts Feed. Shorts ad revenue sharing will apply to your channel’s eligible Shorts views starting on the date you accept. Shorts views accrued prior to accepting the Shorts Monetization Module are not eligible for Shorts ad revenue sharing. Content suitable for ads Made a mistake? Tap the reverse arrow next to the record button to undo Step 3: Edit and upload your Short From the date you accept the Shorts Monetization Module, views of any Short on your channel will be considered for Shorts ad revenue sharing. Views of Shorts uploaded after February 1, 2023 will also automatically be considered for Shorts ad revenue sharing – during upload you will no longer need to turn on monetization for your Shorts like you do for long-form videos. Shorts views accrued prior to accepting the Shorts Monetization Module are not eligible for Shorts ad revenue sharing. Apply revenue share.Monetizing creators will keep 45% of their allocated revenue, regardless if music was used or not.

Revenue associated with any ads shown upon opening the Shorts Feed before a Short is viewed (e.g. the YouTube Shorts Masthead). YouTube Shorts allows your audience to engage with your brand on the fly rather than commit the time to watch a full-length video. And because 5% of viewers stop watching videos after the one-minute mark, snappy, short-form content ensures that your audience watches until the end, receives all of your messaging, and engages with your CTA. Jump on trends In 2021, the world-famous K-pop group BTS (not to be confused with the acronym for behind-the-scenes!) partnered with YouTube to announce the Permission to Dance Challenge and invited audiences across the world to record and share a 15-second version of their recent hit song. YouTube’s global head of music, Lyor Cohen, said: “We are humbled to be partnering with them [BTS] on the ‘Permission to Dance’ challenge on YouTube Shorts, helping to spread happiness and build lasting connections amongst their fans on YouTube across the globe.” Your official merch retailer or platform (not Google) is responsible for all aspects of merch sales including, but not limited to:YouTube Shopping lets eligible Creators easily promote products from their own stores or other brands across YouTube. Through YouTube Shopping, you can: