We've always championed women and will continue to use ad campaigns as an opportunity to redefine beauty, challenge stereotypes and celebrate what makes women unique. To reinstate this commitment to championing real beauty, and coinciding with the Dove 60th anniversary, we launched our Real Beauty Pledge. We made three vows to uphold for women everywhere, that we carry today: Our generous selection of wipes includes water-based wipes, biodegradable options, wipes for extra sensitive skin, fragranced and fragrance-free wipes, reusable options, and plastic-free wipes. You’re bound to find a fantastic choice for your baby in our extensive range.

We use advertising and marketing as a way to tell you about everything from our latest innovations to important issues: whether that's what’s in our products, recommending how you should use them, or helping us change society for the better. Vinegar... Soak the affected area of the garment in white vinegar for an hour, then scrub with a brush. Wash the garment as usual (you can pop into your washing machine with the detergents you usually use) to remove the smell of vinegar. And since then, we're always looking for new opportunities and ways to stand up for the women we care for. For yellow stains... Gently rub a damp cloth and laundry detergent on the stained area, on both sides of the garment, then rinse with water and let dry. Repeat these steps if the stain remains.At Sainsbury’s we’ve got you prepped to meet your bundle of joy through our dedicated mum and mum-to-be selection, including a range of toiletries and the items you’ll need for your hospital bag. We aim to have all the bases covered when it comes to your baby in our dedicated Little Ones range. From bottles and feeding tools, to the all-important sterilisers to keep those bottles squeaky clean! In 2019, we co-funded the CROWN Coalition to advance anti-hair discrimination legislation called The CROWN Act.

Our No Digital Distortion Mark is a continuation of our Real Beauty Pledge. This is our promise to always show women as you'd see them in real life. We vow to never show manipulated, unachievable images of 'perfect' beauty created by digital distortion. No alterations to body shape or size, just 100% real beauty. For white marks... Carefully rub the fabric in cold soapy water or soak the item in a biological washing powder overnight to help dissolve the stain. Then, gently wash the item.Baking soda... Mix some baking soda with a small amount of water to form a paste. Apply onto the stain with a brush and follow the directions above. Dove is committed to creating a world where beauty is a source of confidence, not anxiety. We want to inspire all women to reach their full potential by caring for themselves and each other. Our hypoallergenic products have been tested according to internationally recognised standards. We subject the finished products to a well-recognised protocol known as Human Repeat Insult Patch Testing (HRIPT), using internationally-accredited Laboratories around the world. Only if the finished products pass the HRIPT test do we make claims such as “hypoallergenic” or “suitable for sensitive skin”.