Born in 1915 with a catchy slogan to match, Maybelline now offers over 200 beauty products and champions cosmopolitan city-girl style.

It’s such a nice everyday pink for me, I usually like nuder lipsticks but this is very pretty indeed, especially if you are looking for a shade that will make your lips look bigger.The balm does create a semi-glossy finish, so they’re not matte, but they won’t budge or smudge and do last relatively well through eating and drinking.

The lipstick didn’t feather and wear away on my lower outer lip line, because it wasn’t being knocked or pressed against, so that’s a truer example of how it would wear for the average person around the lip line. Texture: A lightweight but highly pigmented matte formula, it applies with excellent opacity in a single swipe and sits comfortably.

A gentle nude tone for the day, an exciting pink for the evening with friends and seductive red for the perfect date - the ultimate delivers the right shade for any occasion. Fully on trend with the matte look: Maybelline New York sets stylish standards with lips that are completely wrapped in irresistible colour.