High quality, traceability and sustainability are our top priorities at WOOFS in the never-ending circle of trying to do the right thing for ourselves and trying do the right thing for our fragile planet. This award is a chance to showcase the efforts we are making, to ensure that fish and seafood used in the manufacture of our pet food products are not only beneficial to our pets but the oceans too. We are a small but growing company and have continually championed the use of sustainable fish in our expanding range of dog treats. We are committed to using sustainable seafood and we thank the MSC for this wonderful accolade”

As well as engaging with our growing customer data base, we are continuing to raise awareness about the importance of sustainability with the assurance of the blue MSC ecolabel.