The formula is semi-matte and offers medium hold, leaving hair flexible and supple rather than stiff and greasy. This makes it ideal for shorter, more relaxed hairstyles.

Molding Clay produces a stronger hold than Forming Cream and will also produce a little less shine.

American Crew Fiber has a stronger hold and provides more texture than Forming Cream. Fiber is better than Forming Cream for messier, more tousled looks and does produce less of a shine. American Crew is one of the most recognizable men’s grooming brands in the world. Their hair products are popular, but it can be difficult to figure out which one to use. Here you’ll find everything you need to know about Forming Cream.

As with all hair products, hair type should play a big part in choosing the best hair cream for men . For example, barber and education manager at Ruby’s Barbershop, Jen Bennett, explains, “the coarser and curlier the hair texture, the more moisture it needs.” You need to know what it is and whether or not it’s the product for you. As these products aren’t the cheapest, it’s important to get the correct one right off the bat. This is a great way to get a nice, even coating of cream from root-to-tip. It also adds volume and fullness. Although it’s water-based consistency makes it very convenient in this sense, it does give it less of a hold than oil-based products.American Crew Forming Cream works perfectly well for curly hair, providing a medium hold and light shine just as it would for straight hair.