Blog Archive» The Swedes favourite brand". I wish I did it. 2 September 2008 . Retrieved 25 January 2012.

It is closely related to the Dawn dishwashing product range sold in the USA and to Dreft, Yes and JAR brands used by P&G in various European and international markets. Fairy is an international brand, primarily used for washing up liquid and dishwasher detergent, owned by the American multinational consumer products company, Procter & Gamble. The brand originated in the United Kingdom in 1898 [1] and is now used on a number of P&G products in various markets. Simón Ruiz, Alfonso (28 August 2014). "Fairy, el lavavajillas del pueblo de Villarriba". Cinco Días (in Spanish). Among the tonnes of cleaning products we pour down the drain each year are toxic substances that are not processed adequately by sewage treatment plants or septic systems. Although Fairy claims to be biodegradable and complies with EU guidelines in this regard, it can hardly be considered good for the environment. For a detergent to be considered biodegradable by the EU, it need only break down by 660 per cent within 28 days. During those 28 days, residues from detergents and surfactants can build up and cause significant, long-lasting damage to humans, animals and the environment.In the Czech Republic, Slovakia and Hungary similar P&G products are sold as Jar (pronunciation /yar/) and has been available since the 1960s. [9] Its name comes from Janeček (then CEO of the company) and Ranný (the product inventor), [10] but coincidentally it means spring in Czech and Slovakian. The name is synonymous for detergent in Czech Republic and Slovakia. In Egypt, Fairy competes with Henkel's Pril, and takes second place to Pril in market share. It is notable for its aggressive advertising campaign featuring actresses from Egyptian television soap operas emphasizing its strength (which it claims is four times higher than Pril). [ citation needed] The Fairy brand has expanded further from the soap-based products, and is now also used on automatic dishwashing products, the latest being Fairy Active Bursts. These are pouches of powder and specially formulated washing-up liquid, specifically designed for domestic dishwashers. Other variants have included a power spray for cleaning pots and pans, and a foam/mousse. [ citation needed] International Markets [ edit ] A bottle of Fairy Liquid, branded Yes in Sweden [7] This section does not cite any sources. Please help improve this section by adding citations to reliable sources. Unsourced material may be challenged and removed. ( September 2023) ( Learn how and when to remove this template message) In the United Kingdom and Ireland, Fairy is also a longstanding brand of non-biological laundry detergent, the original soap-based variant being known as Fairy Snow. [3] Fairy Non-Bio has added fabric-conditioner to its product range. Like Fairy dish detergents, its traditional trademark is a walking baby.

Fairy has maintained its place in the marketplace with clever marketing that makes use of celebrity endorsements and promises of a world of happiness in a bottle. Famous for the ‘mild green Fairy Liquid’ slogan as well as is claim to last 50 per cent longer than any other brand, Fairy boasts a seal of approval by the British Skin Foundation, though this claim is not all that it seems. The British Skin Foundation is a charity that P&G (along with many other product manufacturers) supports financially. P&G use the Fairy brand in many European markets for premium hand and automatic dishwashing products and also for a range of non-bio and sensitive skin focused laundry products in the UK and Ireland. are still in the majority, but only just. The perceived ‘menial’ nature of household chores means that the era of the dishwasher is upon us. Brits, it seems, are still not afraid to get their hands dirty; and we lag behind many of our neighbours in Europe, where around half of all households own a dishwasher, compared to 36 per cent in thee UK. Morávek, Daniel. "Víte, jak vznikl název Jaru? Podívejte se, jak se mycí prostředek měnil v čase" (in Czech). Internet Info, s.r.o . Retrieved 2016-10-13. In truth, there is no such thing as an ‘environmentally friendly’ detergent. Detergents are always a burden on people and the planet in one way or another. The best action is to buy from manufacturers who strive to go beyond existing regulations- for instance by using vegetable-based detergents, eschewing colours or perfumes, and by making their products biodegrade in days, not weeks.

In Sweden and Norway, P&G premium dishwashing products are branded as Yes, as seen on the adjacent picture. It was introduced in 1961 and is by far the biggest-selling detergent in Sweden. [8] In the United Kingdom and Ireland, Fairy Liquid is traditionally green, as mentioned in the well-known advertising jingle "Now hands that do dishes can feel as soft as your face with mild green Fairy Liquid". [2] Fairy soap bars were originally manufactured by Newcastle upon Tyne company Thomas Hedley Co., which was acquired by Procter & Gamble in 1927. For reasons of hygiene and safety, personal grooming products, cosmetics or items of intimate clothing cannot be returned.

Unwanted Food or Drink Products - Once supply conditions are broken, there are a number of factors outside of our control that can affect the quality of a product. Therefore perishable goods such as food and drink cannot be returned.

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So what’s really in the bottle? No one outside the P&G labs really knows. The ingredients label is woefully inadequate (see above) and P&G told us to find what we were looking for on the internet. After an extensive web search we did indeed find some - but not all - information on the components that make up Fairy Liquid. Some automatic dishwashing detergents also contain dry chlorine that is activated when mixed with the water in the dishwasher. This means that when you open the dishwasher, chlorine fumes are released in the steam that leaks out. These can cause eye irritation and difficulty breathing, especially for those with respiratory problems.

The energy-intensive, water-wasting nature of dishwashers aside, most automatic dishwashing detergents are either irritants or corrosives- depending on their composition, concentration, and physical form. They are made with strong petroleum-based detergents and a strong alkali. Skin irritation or burns may occur following exposure to dissolved detergents. Many also contain phosphates that pollute water ways. This article may require cleanup to meet Wikipedia's quality standards. The specific problem is: unknown. Please help improve this article if you can. ( October 2023) ( Learn how and when to remove this template message) Fairy Snow Advert - Bank Manager". YouTube. 3 April 2009. Archived from the original on 2021-12-13 . Retrieved 25 January 2012. Fairy dishwashing liquid was introduced in Spain in 1982. In 1991, a television advertising campaign in which two fictional towns, Villarriba and Villabajo, compete for the best paella at their popular fiestas was launched in the country. The campaign, which allowed the brand to go from a discreet 6% to 40% market share in Spain, has been renewed many times over the years, was used in other markets such as the United Kingdom, Germany, Russia, Portugal and Greece, and was even the inspiration for a television series titled Villarriba y Villabajo. [12] Fairy 'Toilet Soap - 99.4% Pure' TV ad - 45 sec advert". Tellyads.com. 26 September 2007 . Retrieved 25 January 2012.According to Greenpeace, Fairy may also contain hormone-disrupting artificial musks, which are potential carcinogens and reproductive toxins both in people and wildlife- again, we don’t know for sure because P&G will not answer the simple question: does it or doesn’t it? In the absence of data, the precautionary principle applies- assume that it does. Fairy is also sold in Germany: in 2000 it was briefly renamed Dawn (the brand used in the North American market), but, after sharply declining sales due to an unfamiliar brand, the Fairy name was revived in 2002. [ citation needed] Fairy Bar Soap". YouTube. 28 August 2011. Archived from the original on 2021-12-13 . Retrieved 25 January 2012.