Pureology exclusive AntiFade Complex® contains antioxidants and UVA/UVB sunscreens to protect colour vibrancy unlike anything else.

Do you have a client who wishes their fine hair could be big and bouncy instead of flat and lifeless?Like the rest of the range, it also helps protect colour while gently cleansing without the use of sulphates. Loved by experts and colourists alike, Pureology’s award winning shampoo and conditioners are tailored to every hair type.

You can cater to the exact needs of blonde clients with the fantastic Strength Cure blonde shampoo and conditioner.With the same strengthening formula as the original, this blonde hair shampoo also contains neutralising pigment to keep colour clear and bright with no sign of brassiness. Be carried away by the sweet fragrance of raspberry and peach while hair is softened for a smooth finish. For normal to thick hair in need of a moisture boost, use Pureology Hydrate to quench your clients’ locks while still protecting from colour fade.

With camellia and shea butter, frizz is transformed into soft and manageable strands with long-lasting smoothness. New in at Salons Direct, the Pureology range has gained a huge following in the professional hair care industry for it’s ‘no-nasties’ formula that keeps coloured hair looking its best for as long as possible.The Hydrate Sheer shampoo has been specially formulated to deliver the same amount of hydration but with a more lightweight texture to suit finer hair. As well as being sulphate-free and vegan, Hydrate Sheer is also silicone-free, helping reduce product build-up that can weigh fine hair down. Pureology’s no nasty formulas are created using a blend of corn, coconut and sugar to gently cleanse without stripping colour. Are you looking for the best colour-safe shampoo and conditioner to use in your salon that leaves hair beautifully shiny, soft and healthy?

Enriched with jojoba, green tea and sage, the creamy consistency and indulgent fragrance only adds to the experience, resulting in touchably soft hair. While organic and natural hair products are now part of the mainstream, Pureology have been perfecting their formulas for years!Formulated with a rich lather, hair stays soft and bright without any harsh ingredients that can strip the hair of its colour.