In Australia, Irn-Bru was manufactured and distributed under licence by Occasio Australia until 2009. It was available in 500 ml and 1.25-litre in both standard and diet. The drink enjoyed growing success in the country, with its first advertising campaign launched in Queensland in September 2007. It was initially available in major chains such as Coles and Woolworths, Caltex service stations and in many independent grocers and convenience stores. It was then delisted at Coles Supermarkets. Because of manufacturing and bottling issues, Occasio ceased local production in late 2009. It is now imported direct from the UK and distributed by British Provender, [64] and can again be found in the international sections of major supermarket chains and some convenience stores. Bolger, Andrew (9 September 2011). "EU reprieve for Scottish soft drink Irn-Bru". Financial Times. Archived from the original on 28 July 2017 . Retrieved 5 May 2017. (subscription required) Food and Nutrition | Caffeine and Carbonated Soft Drinks". Health Canada. 27 July 2010. Archived from the original on 28 January 2012. saw the introduction of the current logo, conveying "strength" and an "industrial feel", [26] and a new diet variant called Irn-Bru Xtra [27] [28] in different branding to the existing sugar free variety in a similar fashion to Coca-Cola Zero and Pepsi Max. Rather than cans, it has launched in 750ml glass bottles and will be available year-round as part of the brand’s core range.

Leishman, David (2020). Consumer nationalism and Barr's Irn-Bru in Scotland. Cham, Switzerland. pp.84, 121. ISBN 978-3-030-53382-3. OCLC 1203977259. {{ cite book}}: CS1 maint: location missing publisher ( link) In March 2021, Barr announced the relaunch of "IRN-BRU 1901" as a permanent addition to the IRN-BRU lineup. [35] The brand has also been the subject of controversy over the years - though this in itself has often led to a boost in Irn-Bru’s visibility. In the National Museum of Scotland’s range of exhibits selected by celebrities, Sir Sean Connery chose a crate of Irn-Bru.As iconic as whisky and as famous as haggis, Scotland's other national drink, Irn-Bru, is widely enjoyed not just in the land of its birth but also across the globe. Elvis Costello references Irn-Bru in his song ‘The St Stephen’s Day Murders’, with the lyrics: ‘There’ll be laughter and tears over Tia Marias, mixed up with that drink made from girders.’

Barr, Robin R; Jephcott, Mark M (1 January 2001). Robert Barr 1875 to 2001. Macclesfield: AG Barr plc. ASIN B0012T6H4G. Irn Bru bottles reach point of no return". BBC News. 19 August 2015. Archived from the original on 24 November 2018 . Retrieved 18 September 2015. It had trademarked 'Irn Bru', while others sold Iron Brew Burke, Darren (February 2020). "Sheffield Irn-Bru factory to go green after striking wind power deal". Sheffield Star. Archived from the original on 8 February 2020 . Retrieved 13 November 2021. Speaking about the launch, a spokeperson for Barr’s said their research and development experts have worked to “lovingly recreate” the time-old recipe using the modern equipment at Barr’s state-of-the-art factory in Cumbernauld. The tagline ‘Made in Scotland from girders’ was used to sell Irn-Bru for several years in the 1980s.Irn-Bru and other Barr brands including Pineappleade, Cream Soda, Tizer, Red Kola, Barr Cola, and Limeade are still available in 750 ml glass bottles. Barr’s, the soft drink manufacturers with the biggest claim over the drink Scots know and love today, list the official launch date for “Irn-Bru” as 1901. Statistics: 1998 Complaints Resolved (Public and industry)" (PDF). Advertising Standards Authority. Archived from the original (PDF) on 6 December 2008. The standard Irn-Bru distributed in Canada also contains the "Not a source of iron" disclaimer on the label.