Colourant Gel: Aqua / Water, Alcohol Denat., PEG-4 Rapeseedamide, Glyceryl Lauryl Ether, Deceth-3, Propylene Glycol, Laureth-5 Carboxylic Acid, Ethanolamine, Dipropylene Glycol, Hexylene Glycol, Ammonium Hydroxide, Poloxamer 338, Oleyl Alcohol, 2,4-Diaminophenoxyethanol HCL, 4-Amino-2-Hydroxytoluene, m-Aminophenol, Hydroxypropyl Bis(N-Hydroxyethyl-P-Phenylenediamine) HCL, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, Thioglycerin, Toluene-2,5-Diamine, Ammonium Thiolactate, EDTA, Erythorbic Acid, Parfum / Fragrance. (F.I.L. C234406/1) Shade P37 was inspired by the romantic city of Budapest. This intense dark red is as deep as the morning sun's reflection on the Danube river and is ideal for anyone seeking a strong, refined look.

Colourant Gel: Aqua / Water, Alcohol Denat., PEG-4 Rapeseedamide, Glyceryl Lauryl Ether, Deceth-3, Propylene Glycol, Laureth-5 Carboxylic Acid, Ethanolamine, Dipropylene Glycol, Hexylene Glycol, Ammonium Hydroxide, Poloxamer 338, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, 4-Amino-2-Hydroxytoluene, Oleyl Alcohol, 5-Amino-6-Chloro-O-Cresol, Hydroxypropyl Bis(N-Hydroxyethyl-P-Phenylenediamine) HCL, Thioglycerin, Toluene-2,5-Diamine, Ammonium Thiolactate, EDTA, Erythorbic Acid, Parfum /Fragrance. (F.I.L. C234422/1) APPLY ON ROOTS. APPLY THE COLOUR MIXTURE TO YOUR ROOTS. USE THE APPLICATOR TIP TO HELP SEPARATE YOUR HAIR INTO SMALL, EVEN SECTIONS, AND THEN MASSAGE. LEAVE IN FOR 20 MINUTES. Be colour safe and always do your 48-hour patch test. Born in the 1970’s, Preference has over 50 years of creating at home hair colour proven to give you a fade defying- multi-tonal colour result. The iconic ‘You’re Worth It’ tagline was created for Preference 50 years ago and still to this day remains at the heart of the brand. Be colour safe and always do your 48 hour patch test. The translucent gel formula associated with the new precious oil drop intensifies natural tones of your hair colour. Up to 100% grey coverage.Developer Cream: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin. (F.I.L. C202321/2)

Colourant Gel: Aqua / Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, 2,4 -Diaminophenoxyethanol HCL, m-Aminophenol, 2-Amino-3-Hydroxypyridine, Sodium Metabisulfite, Hydroxypropyl Bis(N-Hydroxyethyl-p-Phenylenediamine) HCL, Thioglycerin, Toluene-2,5-Diamine, Ammonium Acetate, 2-Methylresorcinol, Resorcinol, EDTA, Erythorbic Acid, Parfum / Fragrance. (F.I.L. C234353/1) Shade P38 was inspired by Tokyo. This deep violet, as sublime as the Japanese cherry plum trees and as hypnotising as the neon-lit metropolis, is ideal on all skin tones for a striking look. Colourant Gel: Aqua / Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleylalcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleylether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, 2,4-Diaminophenoxyethanol HCL, m-Aminophenol, p-Aminophenol, 4-Amino-2-Hydroxytoluene, Sodium Metabisulfite, 6-Hydroxyindole, Ammonium Acetate, p-Phenylenediamine, Resorcinol, EDTA, Erythorbic Acid, Parfum / Fragrance. (F.I.L. C234352/1) MASSAGE THOROUGHLY. MASSAGE THE MIXTURE ALL THROUGH YOUR HAIR UNTIL IT IS FULLY SATURATED. LEAVE IN FOR 30 MINS.

APPLY MIXTURE ALL OVER THE HEAD. APPLY THE COLOUR MIXTURE TO YOUR ROOTS AND GREYS FIRST. NEXT, USE THE APPLICATOR TIP TO HELP SEPARATE YOUR HAIR INTO SMALL, EVEN SECTIONS AND APPLY THE MIXTURE ON YOUR LENGTHS AND SPREAD IT ALL OVER YOUR HAIR. Colourant Gel: Aqua / Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, p-Aminophenol, m-Aminophenol, 2-Amino-3-Hydroxypyridine, 4-Amino-2 Hydroxytoluene, Sodium Metabisulfite, 6-Hydroxyindole, Thioglycerin, Toluene-2,5-Diamine, Ammonium Acetate, 2-Methylresorcinol, 2-Methyl-5-Hydroxyethylaminophenol, Resorcinol, EDTA, Erythorbic Acid, Parfum / Fragrance. (F.I.L. C234346/1)

OPTION 2– COLOUR TOUCH UP – FOR HAIR THAT HAS BEEN COLOURED WITHIN THE PAST 3 MONTHS IN A SIMILAR SHADE. Shade 5.21 was inspired by Tuscany's romantic epicenter: Florence. This classic light brown, enriched with cool iridescent reflects, offers a chic and romantic look suited to all skin tones.

Discover the unique shades of Préférence with light-reflecting dyes, for a luminous colour full of reflects.