Rumble's video platform is popular among conservatives [17] [35] [36] and far-right users [37] [38] [7] and has been described as part of " alt-tech" by various observers. [39] [40] [41] [42] Fuchs, Hailey (March 24, 2022). "Russia state media turn to Rumble to get out their word". POLITICO . Retrieved September 4, 2022. Forced off mainstream platforms, a number of radio shows associated with Russian state-run media have found a welcome home on Rumble, the video-sharing platform favored by conservatives and the far right. Directly after Donald Trump lost the 2020 election, Rumble’s popularity soared, with its monthly users growing from 2 million to more than 20 million at the end of that year, according to Forbes. As of 2022, Rumble has a reported 78 million active users globally. While it was not created primarily for news, for some it has become a major news source.

a b c Silverman, Craig (November 2, 2020). "Can Dan Bongino Make Rumble The Right's New Platform?". Buzzfeed News. Harwell, Drew (August 12, 2021). "Rumble, a YouTube rival popular with conservatives, will pay creators who 'challenge the status quo' ". The Washington Post . Retrieved August 12, 2021.Some see it as the only safe place for users to share controversial views from individuals who may feel marginalised or left behind by the big tech firms. Users do not need to search far on the app to come across election deniers and QAnon content.

Zakrzewski, Cat (November 16, 2020). "The Technology 202: YouTube alternative Rumble highlights conservatives' move to more hands-off social networks". The Washington Post . Retrieved January 9, 2021.Rumble says it opposes censorship and prides itself as being one of the few “neutral” and “independent” platforms. Last year, it challenged New York’s online hate speech law. Videos that contain misinformation and false claims of vote fraud have been found to be widely watched. a b c Mak, Aaron (June 29, 2021). "Gab Is Furious That Donald Trump Signed Up for Another Right-Wing Social Network". Slate . Retrieved July 1, 2021. Coster, Helen (August 23, 2022). "Truth Social to join Rumble's advertising platform". Reuters . Retrieved September 5, 2022. Elms, Victoria (September 4, 2022). "Andrew Tate moves to anti-'cancel culture' streaming platform Rumble as social media ban causes surge in activity". Sky News . Retrieved September 5, 2022.

Rumbl is made to be the largest platform for users who are searching for a place to participate their favorite sports activities. Rumble’s main advantage, as already mentioned, is that it’s less strict than other services when it comes to what you can post. While you can easily report inappropriate content on YouTube, for example, Rumble doesn’t give you that option.That said, there are policies in place that allow Rumble’s moderators to reject certain content. For starters, they prohibit videos that: That deep engagement – allied with anti-mainstream media narrative – provides fertile conditions for monetisation in multiple ways – ads, donations, merchandise, events and festivals – as seen in Russell Brand’s case.” You’re welcome to share your own videos, which you can license and monetize. To ensure your channel’s success, choose an engaging niche and learn how to make good video edits. Culliford, Elizabeth (June 26, 2021). "Trump Joins Video Platform Rumble Ahead of Ohio Rally". U.S. News & World Report. Reuters . Retrieved June 29, 2021.

Politics trumps business in Truth Social's war on Big Tech". Reuters . Retrieved September 4, 2022. Harwell, Drew (August 16, 2021). "Rumble, a YouTube rival popular with conservatives, will pay creators who 'challenge the status quo' ". The Seattle Times . Retrieved September 4, 2022. Ciaran O'Connor, an analyst with the Institute for Strategic Dialogue, a counter-extremism think tank in London that has worked with Google on a European fund targeting online hate speech, said that during the pandemic, Rumble has 'become one of the main platforms for conspiracy communities and far-right communities in the U.S. and around the world.' In August 2022, Rumble announced plans to provide an online advertising platform known as Rumble Ads, with Truth Social as its first publisher. [22] [23] Rumble became a publicly traded company in September 2022, trading on NASDAQ, after merging with a special-purpose acquisition company. [24]As years passed by, Rumble grew exponentially as small creators continued to be pushed aside by incumbent platforms; however, the recent rise of ‘cancel culture’ and subjective control over information flow has created an accelerated need for platforms like Rumble who support diverse opinions, authentic expression, and the need for open dialogue. As a result, Rumble grew exponentially from 1.6 million average monthly active users in Q3 2020 to a record 36 million average monthly active users in Q3 2021. Schnell, Mychael (December 14, 2021). "Trump media company inks deal with video platform Rumble". The Hill . Retrieved December 14, 2021.